Marketing Manager

Description:

Quest CE is seeking an experienced Marketing Manager to own and execute our digital growth strategy across paid media, email marketing, SEO, and organic digital channels. This role is ideal for a performance driven marketer who thrives at the intersection of strategy, execution, and analytics.

You will be responsible for driving measurable results across acquisition, engagement, and retention while strengthening long term brand equity. The ideal candidate is equally comfortable setting direction, managing budgets, and actively optimizing campaigns. This role partners closely with sales, product, creative, and leadership teams to ensure all marketing efforts are aligned, effective, and continuously improving.

Key Responsibilities

Strategy and Leadership

• Lead and manage the marketing team, providing direction, prioritization, feedback, and coaching to ensure high quality execution, strong performance, and alignment with business goals.
• Partner closely with the Sales and Marketing Director to develop and execute integrated digital marketing strategies aligned with Quest CE growth goals.
• Stay current on emerging digital and AI driven marketing tools and implement workflows that increase efficiency and performance

Email Marketing and Lifecycle Programs

• Own end to end email marketing strategy including list growth, segmentation, automation, testing, and analytics
• Design and manage lifecycle workflows focused on CRM data integrity, segmentation, and contact status management, ensuring leads and customers move through the funnel accurately and remain marketable, compliant, and actionable.
• Continuously test and refine messaging, timing, and personalization to improve performance

Content and Brand

• Lead development of blogs, articles, whitepapers, landing pages, and thought leadership content
• Ensure a consistent brand voice, messaging, and storytelling across all channels
• Partner with the Multimedia and Graphic Designer on brand development, video storytelling, and creative consistency

Paid, Organic, and SEO

• Partner with the Marketing Specialist to manage paid and organic social strategy across Meta, LinkedIn, and Google Ads
• Provide feedback and guidance on social calendars to drive visibility, engagement, and lead generation
• Monitor channel performance and optimize campaigns based on analytics and trends
• Own SEO strategy including keyword research, on page optimization, content alignment, and performance tracking

Website and Enablement

• Manage website maintenance, updates, and optimization focused on conversion and user experience
• Oversee development of one pagers, proposals, and sales enablement materials
• Ensure all collateral is current, on brand, and aligned with Quest CE value proposition

Events and Campaigns

• Plan and support virtual webinars and in person conferences, including promotion, registration, and performance measurement
• Collaborate cross functionally to ensure campaigns support broader business initiatives

Why Quest CE?

Join the forefront of regulatory technology innovation at Quest CE, where we specialize in simplifying state and federal compliance for C-level leaders in the financial services sector, including broker-dealers and investment advisory firms regulated by FINRA and the SEC.

We're not just keeping pace with industry evolution, we're setting the standard. If you thrive in dynamic environments driven by innovation, this is your opportunity to lead the charge. Join a fun, growing team in a hybrid role that gives you the best of both worlds: the flexibility to work from home and the option to enjoy our beautiful office space on Milwaukee’s western edge, offering city access without the downtown parking hassle.

We’re proud to be nationally and locally recognized as one of the “Best and Brightest Companies to Work For.” Our inviting culture fosters collaboration, innovation, and motivates team members to take on meaningful work every day. We also offer excellent benefits including medical, dental, and vision insurance, a Health Savings Account, 401K, career growth and professional development opportunities, tuition reimbursement, and a sustainable work-life balance.

Requirements:

Qualifications

• 5-7+ years of hands-on digital marketing experience with proven results across paid media, email, and SEO
• Advanced experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Experience with email marketing and automation platforms such as HubSpot or similar
• Strong background in marketing communications, content strategy, and demand generation
• Demonstrated success leading integrated campaigns that blend brand storytelling with performance marketing
• Deep understanding of SEO, SEM, paid social, retargeting, and email automation
• Proficiency with Adobe Creative Suite including InDesign, Photoshop, Illustrator, Acrobat, Premier Pro, and After Effects a plus
• Strong working knowledge of Microsoft Office including Word, PowerPoint, Excel, and Outlook
• Excellent communication, leadership, and project management skills
• Comfortable operating in a fast paced, data driven environment with high ownership and accountability