We are recruiting for our client who is seeking a proactive and detail-oriented Marketing Assistant to support digital marketing initiatives with a strong emphasis on PPC, SEM, Google Ads, and WordPress. This role is ideal for someone with a passion for consumer marketing and a desire to grow within a fast-paced, collaborative environment.
Key Responsibilities :
- Assist in the planning, execution, and optimization of Google Ads and SEM campaigns.
- Monitor and report on ad campaign performance metrics (CTR, CPC, conversions, etc.).
- Support website updates and content management using WordPress.
- Collaborate with the marketing team to develop and implement a variety of consumer-focused campaigns across digital channels.
- Conduct keyword research and competitor analysis to inform ad strategy.
- Help manage social media accounts and schedule posts.
- Assist with email marketing campaigns and CRM updates.
- Coordinate with designers and copywriters to produce compelling creative collaterals.
- Help create experiential, in-person marketing events.
- Stay current on digital marketing trends and best practices.
Qualifications :
Minimum 1 year of experience in digital marketing, preferably with exposure to PPC and SEM.Familiarity with Google Ads, Google Analytics, and WordPress.Understanding of consumer behavior and digital marketing funnels.Strong written and verbal communication skills.Detail-oriented with excellent organizational skills.Ability to multitask and meet deadlines in a dynamic environment.Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) is a plus.