Data Alliances Marketing Manager

Data Alliances Marketing Manager

KPMG provides audit, tax and advisory services for organizations in today's most important industries. Join our Clients and Markets team.

Responsibilities

Drive the creation of specialized, co-branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions

Produce technical and solution-focused sales tools, including AI-readiness whitepapers, data governance solution briefs, and joint-offering videos

Project manage KPMG's presence at alliance-specific conferences (e.g., Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick-off events)

Create, plan, and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness

Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams

Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner-facing events like sales kick-offs (SKOs) to ensure KPMG's data solutions are top-of-mind with their sales teams; increase visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG's and our partners' digital properties

Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications

Minimum five years of recent experience in B2B marketing in a professional services or technology environment is preferred

Master of Business Administration degree from an accredited college or university is preferred. Minimum of a Bachelor's degree in marketing, business or a related field is required

Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders; ability to work well with / between groups with complementary and competing priorities to achieve common goals

Experience developing and executing a strategic marketing plan for a complex business, including skills such as market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, and content strategy

Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills, including the ability to create compelling content and present effectively to executive audiences

Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments

Must be authorized to work in the United States without the need for employment-based visa sponsorship now or in the future

Benefits

KPMG offers a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Our Total Rewards package includes medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and personal well-being benefits.

California Salary Range : $87,800 - $185,000

Equal Opportunity Employer

KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.

No phone calls or agencies please.

KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled.

#J-18808-Ljbffr