Direct Mail Marketing Manager

A company is looking for a Direct Mail Specialist to manage direct mail programs and offline media campaigns.

Key Responsibilities

Own media planning, execution, and optimization for direct mail and print marketing campaigns

Lead direct mail strategy, including audience targeting, offer strategy, testing, and scale plans

Manage promo code operations for direct mail campaigns, including setup, tracking, spend, and fraud controls

Required Qualifications

2-5+ years of experience managing direct mail or offline performance marketing campaigns

Deep hands-on experience with direct mail strategy, execution, and measurement

Strong understanding of performance marketing KPIs and direct response direct mail tactics

Highly analytical, with advanced Excel skills; experience with SQL or similar data environments strongly preferred

Proven ability to develop data-driven direct mail testing frameworks and optimization roadmaps