School Enrollment & Mktg Admin

Job Description

JOB PURPOSE

The School Enrollment & Marketing Administrator is responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school. This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. Is knowledgeable of all associated processes and activities. Acts as an external representative of the school to the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Builds Awareness of School

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develop, update, and modify marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborate with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identity-related data, and information.
• Identify, attend, and participate in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.
• Review and leverage local consumer research to ensure marketing strategies align with family interests.
• Monitors competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.

Generates Conversion of Family Interest Into Ultimate Application and Enrollment

Manages Application & Registration

Collaborates to Improve Retention, Loyalty & Advocacy

Marketing and Enrollment Team Membership

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

SKILLS AND KNOWLEDGE

JOB REQUIREMENTS

WORK ENVIRONMENT

While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter :

PHYSICAL DEMANDS

TERMS OF EMPLOYMENT

Salary and benefits shall be paid consistent with CSUSA salary and benefit policy. Length of the work year and hours of employment shall be those established by Charter Schools USA.

FLSA OVERTIME CATEGORY

Job is exempt from the overtime provisions of the Fair Labor Standards Act.

EVALUATION

Performance will be evaluated in accordance with Charter Schools USA's policy.

DECLARATION

The Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.