Director of Lifecycle Marketing

A company is looking for a Marketing Director, Customer Lifecycle.

Key Responsibilities

Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back

Lead the strategy and execution of sophisticated omnichannel campaigns mapped to customer journey stages

Define and own content-driven nurture and re-engagement strategies focused on activation and retention

Required Qualifications

10+ years of progressive marketing experience, including 5+ years in a senior lifecycle or growth leadership role

Demonstrated history of building and scaling lifecycle programs that drive significant growth

Deep expertise in omnichannel platforms and experience with AI / ML tools and paid media

Expert-level proficiency with Marketing Automation Platforms and advanced CRM systems

Bachelor's degree in a quantitative or business-related field required; MBA or Master's preferred