Marketing Manager

We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Job Description:

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
• Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
• Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with creative and production team to define marketing materials and programs.
• Highly experienced in Content Production and Editing to guide team.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
• Control budgets and allocate resources among projects.
• Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
• Conduct general market research to keep abreast of trends and competitor’s marketing movements

Requirements:

• Bachelors or master’s degree in Marketing
• Minimum of 5 years’ experience in Marketing
• Proven track record of success in senior digital marketing roles.
• Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
• Previous experience in B2B and/or B2C retail environment
• Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.
• Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.

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