Marketing & Automation SpecialistSafetec of America, Inc • Buffalo, NY, US
Marketing & Automation Specialist
Safetec of America, Inc • Buffalo, NY, US
[job_card.variable_hours_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Build and manage contact segments and custom properties Build and manage contact segments and custom properties Maintain data accuracy and organize CRM for efficiency Create dashboards and reports to track performance and KPIs Website content management : No coding experience is required Coordinate with developers / vendors for technical changes beyond CMS Marketing content creation : Support campaigns and social media initiatives with compelling content Research & analysis : Monitor performance and provide actionable insights Cross-functional collaboration : Support ongoing improvements to marketing processes, documentation, and operational efficiency 2–4+ years of experience in marketing operations, digital marketing, or marketing automation Hands-on experience with HubSpot or similar CRM / marketing automation tools Comfortable managing WordPress CMS content (no coding required) Strong writing and editing skills for blogs, web content, and marketing copy Experience with dashboards, reporting, and basic analytics Excellent organizational and project management skills Ability to manage multiple tasks with attention to detail and accuracy SEO knowledge and content optimization Familiarity with regulated industries or product labeling Experience with other CMS platforms or basic HTML / CSS for minor adjustments Work with a collaborative, supportive marketing team Take ownership of marketing systems and content strategy Grow your skills in HubSpot, digital content, and analytics Make a visible impact on company marketing and brand growth
Job Description
Job Description
Safetec of America is seeking a detail-oriented, tech-savvy Marketing & Automation Specialist to support and optimize our marketing systems, content, and digital workflows. This role is ideal for someone who enjoys building clean processes, creating content, and ensuring marketing initiatives run smoothly.
Responsibilities
- HubSpot (or similar CRM) management :
Create and maintain email templates, sequences, and workflows
Update pages, blogs, product info, and SEO fields in WordPress
Write and edit blogs, email copy, web copy, and product descriptions
Conduct product, market, and competitor research to inform strategy
Work with Sales, Quality, Regulatory, and Design teams to ensure accurate and consistent messaging
Requirements
Bonus Skills
Why You’ll Love This Role
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