Social Media Manager – Luxury Pet Brand

2 days ago Be among the first 25 applicants

This role offers an exciting opportunity to lead the digital presence for a luxury pet brand centered around three charismatic French bulldogs. The Social Media Manager will be responsible for developing and executing a comprehensive social media and e-commerce strategy to grow the brand’s online footprint, drive engagement, and monetize content. The position requires a creative, data‑driven professional who can manage both content creation and digital marketing, while also overseeing the development and maintenance of a branded website. The ideal candidate will be comfortable working in a hybrid on‑site / remote environment and have a passion for pets, luxury branding, and digital growth.

Deliverables

Develop and implement a social media strategy to increase brand awareness and engagement across platforms, with a primary focus on Instagram.

Create, curate, and schedule high‑quality content featuring the brand’s French bulldogs as ambassadors.

Manage and grow the brand’s online community, responding to comments and fostering positive engagement.

Oversee the design, launch, and ongoing management of the brand’s website, ensuring seamless integration with social media and e‑commerce functions.

Identify and pursue brand ambassadorships, partnerships, and monetization opportunities.

Track, analyze, and report on key performance metrics to inform strategy adjustments and demonstrate ROI.

Coordinate product launches, promotions, and collaborations with influencers or other brands.

Requirements

Proven experience managing social media accounts for brands, preferably in the luxury, pet, or lifestyle sectors.

Demonstrated success in growing online communities and driving e‑commerce sales through digital channels.

Strong content creation skills, including photography, video, and copywriting tailored for social media.

Proficiency with social media management tools, analytics platforms, and e‑commerce solutions.

Experience developing and managing websites, with a focus on user experience and brand consistency.

Ability to work both independently and collaboratively in a hybrid on‑site / remote setting.

Comfortable working with dogs and incorporating them into content and campaigns.

Excellent organizational, communication, and project management skills.

Creative mindset with a keen eye for luxury branding and visual storytelling.

About Twine

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Our Mission

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Seniority level : Mid‑Senior level

Employment type : Contract

Job function : Marketing

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