Senior Manager, CRM (Marketplace)

Senior Manager, CRM

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We're always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

We're looking for a Senior Manager, CRM to own both the strategy and execution of end-to-end lifecycle marketing for an exciting new consumer product within our Marketplace team. As a seasoned and well-rounded marketer, you'll design and build best-in-class CRM programs to drive customer acquisition, retention / loyalty, winbacks, and expand LTV.

Our ideal candidate has not only developed near- and long-term lifecycle marketing roadmaps for newly launched consumer products, but also possess hands-on experience operating in Iterable to bring the roadmap to life and has worked closely with internal and external partners to do so. Above all else, we're looking for an individual with a bias for action who's organized, collaborative, and can adapt with a fast-growing business unit and team.

You'll report to the Head of Growth, New Ventures and work from our Santa Ana, CA or Jersey City, NJ office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

What You'll Do

Own end-to-end CRM : you'll define our lifecycle marketing strategy to activate our base for this new product offering. At a high level, you will design the program and the motion to own the end to end lifecycle comms across customer acquisition, activation, and engagement / retention

Deliver results : as the single most important channel for this new business venture, your remit across lifecycle is core to our GTM strategy and the business' performance across both new customer acquisition and retention

Test & learn : as the owner of this function, you'll design marketing journeys and relentlessly test audience, messaging, timing, cadence, design, and incentives to achieve the various growth objectives of this program

Analyze, research, and hypothesize : partner with analytics, consumer insights, and the product organization to deeply study customer behavior in the product experience to identify behavioral patterns that lead to different customer outcomes (engagement vs. churn). Similarly, build different customer archetypes / personas that can be used as the basis for new customer acquisition as well as tailored communications for retention and other lifecycle comms

Player / Coach : as the owner of this, you will own both strategy and execution, partnering with cross-functional teams across creative, design, marketing, analytics, and product to build, execute, and measure success. As the program grows and we demonstrate success, there will be opportunities to build a team to scale the efforts

Who You Are

CRM Strategist : 5-8+ years of lifecycle marketing expertise with consumer-facing products (ecommerce, marketplaces, and / or entertainment)

Iterable Tactician : mastery of CRM execution with 2-3+ years of hands-on experience operating in Iterable

Player / Coach : as the strategist, you'll own core decision making and program design; as the tactician, you'll also own execution although a significant piece of that will be cross-functional coordination and management

Data Informed Marketer : comfortable leveraging data for advanced customer segmentation, A / B testing, performance analytics, and ongoing optimization

Effective Communicator & Driver of Initiatives : skilled at clearly and directly communicating cross-functionally with stakeholders across all levels, from briefing creative to gaining leadership buy-in on strategy and driving teams to ship quickly

Salary Range

The salary range for this position is $132,991 - $176,800. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.

Reasons To Join Us

Health Insurance : All full-time employees are eligible to enroll in Medical, Dental, and Vision

Additional Benefits : Full-time employees are eligible for fertility, commuter, and educational assistance benefits

401(K) Matching Plan : We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals

Vacation : All salaried employees are eligible for flexible time-off

Holiday Pay : All regular, full-time employees are eligible for ten company paid holidays

Employee Discounts : Employees receive discounts on select grading services for approved submissions

Flexible Hours : Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs

Fun Working Environment : Our team members are invited to participate in celebrations, holiday events, and team building activities