Marketo Email Marketing Strategist

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Marketo Email Marketing Strategist

role at

Inhabit® .

About Inhabit

Inhabit operates a unique collective of tech‑forward companies serving the residential and short‑term rental industries. Our team delivers best‑in‑class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. We believe that property managers are central to the success of the market and deliver products built to empower them, their investors, and communities.

Job Description

Reporting to the Marketing Manager, the Marketo Email Marketing Strategist will be responsible for building and implementing automated communications and programs within our marketing automation platform (Marketo / Adobe Engage). This role will draw on a wide variety of skills, including direct marketing, database marketing, email, analytics, and operations.

Responsibilities

End‑to‑End Campaign Execution : Build, QA, and deploy email campaigns across multiple workspaces. Proofread, test all email assets and construct complex campaign flow logic according to best practices.

Data & Audience Management : Execute list imports / uploads and segment target audiences by rigorously analyzing division‑specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy.

Tracking & Reporting : Implement and validate all necessary tracking code across campaigns. Generate and analyse performance reports to ensure data accuracy and identify immediate optimisation opportunities.

Platform Maintenance & Support : Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices.

Qualifications

5+ years of experience using marketing automation technologies at an enterprise level managing multiple brand workspaces, with strong preference for Marketo / Adobe Engage.

Experience managing email programs within a segmented database of various customer profiles.

Experience with Salesforce, specifically for Campaign Management and Reporting.

Team player with a successful track record of working with cross‑functional groups.

Enjoys learning new skills in an ever‑changing environment.

Generalist experience in email marketing.

Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis.

Excellent communication skills.

Attention to detail, focusing on campaign quality to ensure accurate deliverables.

Experience managing email marketing programs within B2B SaaS, Software or PropTech highly preferred.

Bachelor’s degree in Communications, Marketing, or similar preferred.

Type

Full‑time, Salaried Position

Location

Knoxville, TN; Plano, TX; N. Atlanta, GA; Chandler, AZ (hybrid). We have an in‑office style, with most team members working in the office Monday to Thursday and remotely on Friday.

Benefits

Competitive Pay

Health Insurance : Medical, Dental, Vision and Prescription Plans

Health Savings Accounts

Flexible Spending Account

Dependent Flexible Spending Account

Critical Illness

Accident

401(k) Plan with discretionary company match

Short‑and Long‑Term Disability

Company Paid $25,000.00 Life Insurance

Supplemental Life and AD&D Insurance

Employee Assistance Program

Paid Holidays

Paid Vacation

Paid Volunteer Time

Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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