Marketing Research Specialist

Job Description
TERRACON SUCCESS STARTS WITH YOU!
As employee-owners, we are on a journey together, bringing our talents, our camaraderie, and our curiosity to bravely explore and discover new and better solutions to overcome client challenges. In this role, you will be part of a Division team that covers 11 states in the Midwest (Kansas, Missouri, Oklahoma, Arkansas, Nebraska, Iowa, Illinois, Wisconsin, Minnesota, North Dakota, and South Dakota), committed to delivering success to you, your career, our clients, and Terracon through our values of caring, courage, curiosity, excellence, integrity, and prosperity. An ideal candidate is based in one of the following key markets: Kansas City, Chicago, Minneapolis, Omaha, Oklahoma City, or St. Louis.

We are seeking a resourceful, analytical, and dedicated research professional with strong data interpretation skills and a proactive mindset to support our Division team. As a member of our team, you have an opportunity to collaborate with talented technical, marketing, and client development professionals to win new business and cultivate an outstanding client experience.

General Responsibilities:
The Marketing Research Specialist is responsible for conducting comprehensive market, client, and competitor research to support strategic business decisions across the organization. This role uses both qualitative and quantitative research methodologies to provide insights that guide marketing strategy, regional planning, business development initiatives, and opportunity identification. The analyst collaborates closely with marketing, operations leadership, and client development teams to deliver high‑quality analysis and reporting aligned with Terracon’s business goals.

In support of the broader marketing team, this position will also include identifying and completing prequalification forms, researching project opportunities, creating statements of qualifications and proposals, and preparing interview presentations in partnership with project managers, client development, and other marketing teammates.

Essential Roles and Responsibilities:

• Market & Client ResearchConduct research to build detailed profiles of existing and target clients, analyzing their priorities, challenges, and buying behaviors.Assess target markets, estimate market size, and identify key sector drivers, challenges, and opportunities.Perform ad‑hoc secondary market research as requested by regional or sector leadership.Lead opportunity identification and qualification efforts, researching and tracking public and private sector pursuits through CIP programs, Dodge, procurement portals, and other industry lead sources.
• Competitive IntelligencePerform qualitative and quantitative analysis of Terracon’s competitors across sectors.Monitor trends and industry changes that influence competitive positioning and client needs.
• Data Analysis & ReportingAnalyze client, market, and sales/volume data to identify emerging trends and patterns.Interpret findings and translate insights into actionable recommendations for marketing and regional leadership teams.Experience working with large or complex data sets.
• Strategic SupportCollaborate with internal teams to develop market research plans addressing regional or sector‑specific challenges.Lead or support strategic opportunity analyses to guide business development and pursuit strategy.
• Cross‑Functional CollaborationPartner with marketing, client development, and operational leaders to ensure research findings are integrated into business planning.Support pursuit efforts with data‑driven insights and intelligence on clients, competitors, and markets.

Additional Roles and Responsibilities:

• Proposal and SOQ SupportSupport pursuit strategy and proposal development, contributing market research, competitive intelligence, written content, graphics coordination, and quality control for SOQs, proposals, and interview materials.Develop and maintain regional marketing collateral, supporting the full marketing mix—including pursuits, digital marketing initiatives, and brand awareness efforts—aligned with firm standards and client expectations.Own CRM data integrity and adoption, ensuring pursuits and business development activities are entered accurately and on time, while communicating CRM value and best practices across office teams.
• Responsible for maintaining quality standards on all projects.
• Follow safety rules, guidelines, and standards for all projects. Participate in pre-task planning. Report any safety issues or concerns to management.
  

Requirements:

• Expertise in quantitative research (web, phone, and mail) and qualitative research (in-person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, and report writing, preferably in the AEC industry.
• Bachelor’s degree in business or related degree and 4 years of relevant experience. In lieu of a degree, a minimum of 8 years’ related experience.
• Valid driver’s license with acceptable violation history.