A company is looking for a Senior Vice President, Marketing to join their growing team.
Key Responsibilities
Lead the marketing strategy and execution to drive growth in brand, product marketing, demand generation, and customer lifecycle programs
Partner with Sales and Revenue Operations to improve funnel performance and align marketing initiatives with company growth priorities
Oversee the development of integrated demand generation programs and optimize the digital buying journey for improved customer engagement
Required Qualifications
12+ years of B2B marketing leadership experience, preferably in SaaS, fintech, or vertical software companies
Proven success in driving pipeline and revenue growth in collaboration with sales leadership
Deep expertise in go-to-market strategy, product marketing, and demand generation
Experience in leading brand strategy within a multi-product or multi-brand organization
Strong analytical skills with experience in managing marketing performance and ROI