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Marketing Operations Director- Digital Campaign
Marketing Operations Director- Digital CampaignElevance Health • Atlanta, Georgia, USA
Marketing Operations Director- Digital Campaign

Marketing Operations Director- Digital Campaign

Elevance Health • Atlanta, Georgia, USA
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  • [job_card.full_time]
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Anticipated End Date :

Position Title :

Marketing Operations Director- Digital Campaign

Job Description :

Marketing Operations Director

Location : This role requires associates to be in-office 3 days per week fostering collaboration and connectivity while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work promoting a dynamic and adaptable workplace.

Please note that per our policy on hybrid / virtual work candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment unless an accommodation is granted as required by law. Alternate locations may be considered if candidate resides within a commutable distance from an office.

The Marketing Operations Director- Digital Campaign is responsible for ensuring and aligning on best-in-class campaign operations processes and procedures.

How you will make an impact :

  • Develops and leads projects that optimize and automate campaign operations processes and procedures.
  • Partners with business-unit specific marketing management member communications B2B communications and the Marketing Planning & Strategy team to implement large scale projects and process changes.
  • Assesses data to identify opportunities and provide insights for new strategies / initiations to drive increased campaign performance.
  • Provides recommendations and creates compelling business cases to improve campaign performance.
  • Stays up to date on industry best practices new trends and technologies and platform updates to identify test / beta opportunities new technology and trends.
  • Builds long term strategy road map and business cases for investments in campaign management and optimization to drive long term impact for the business.
  • Creates and maintains repeatable processes workflows best practice guidelines and playbooks.
  • Manages change management and cross functional communications including communicating with the stakeholder keeping track of timelines objectives and accomplishments with a wide range of stakeholders.
  • Helps implement operational campaign performance standard and establishes processes for tracking & measurement of those standards.
  • Assists with the development of annual departmental budget and tracks monthly year-to-date budget status.
  • Works cross-functionally within the Chief Growth Office (CGO) and other internal teams external vendors and key stakeholders across the business on various projects including technical integrations and project executions.
  • Leads RFP initiatives (creative multimedia etc.).

Minimum Requirements :

Requires a BA / BS degree and a minimum of 7 years of related experience; or any combination of education and experience which would provide an equivalent background.

Preferred Skills Capabilities and Experiences :

  • Experience in Salesforce Marketing Cloud (SFMC) including journey building automation studio data extensions segmentation and campaign orchestration strongly preferred.
  • Strong Salesforce CRM (SFDC) understandinglead / contact management campaign structures attribution and data integration between SFDC SFMC strongly preferred.
  • Ability to optimize and automate marketing operations including building scalable workflows QA processes and repeatable campaign execution frameworks strongly preferred.
  • Experience defining and implementing campaign performance standards KPI frameworks and measurement methodologies across channels strongly preferred.
  • MarTech innovation mindsetevaluating emerging SFMC features AI / automation capabilities beta programs and new tools to improve performance and efficiency preferred.
  • Cross-functional leadership with proven experience partnering with marketing data product and technical teams to manage integrations troubleshoot and drive platform and process enhancements preferred.
  • Strong project & change management skills including roadmap development stakeholder communication and rollout of new processes or capabilities strongly preferred.
  • Capability to develop long-term operational strategy including technology investments resource planning and future-state architecture for campaign optimization preferred.
  • Exceptional communication & documentation abilities including playbooks SOPs best practices and executive-ready presentations preferred.
  • Ability to balance deep operational understanding with executive influence / communicationinvestigating details project stewardship creating robust project / business cases and presenting clear strategic updates and guidance to leadership and key stakeholders preferred.
  • For candidates working in person or virtually in the below location(s) the salary

  • range for this specific position is $122584 to $200592.
  • Locations : California; Illinois; Massachusetts; New York

    In addition to your salary Elevance Health offers benefits such as a comprehensive benefits package incentive and recognition programs equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender race or any other category protected by federal state and local pay equity laws .

  • The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location work experience education and / or skill level. Even within the range the actual compensation will vary depending on the above factors as well as market / business considerations. No amount is considered to be wages or compensation until such amount is earned vested and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.
  • Job Level : Director Equivalent

    Workshift :

    1st Shift (United States of America)

    Job Family : MKT >

    Advertising Communications & Services

    Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes including those submitted to hiring managers are deemed to be the property of Elevance Health.

    Who We Are

    Elevance Health is a health company dedicated to improving lives and communities and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

    How We Work

    At Elevance Health we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy power our business outcomes and drive our shared success - for our consumers our associates our communities and our business.

    We offer a range of market-competitive total rewards that include merit increases paid holidays Paid Time Off and incentive bonus programs (unless covered by a collective bargaining agreement) medical dental vision short and long term disability benefits 401(k) match stock purchase plan life insurance wellness programs and financial education resources to name a few.

    Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager associates are required to work at an Elevance Health location at least once per week and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.

    The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient / member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal state and local laws.

    Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age citizenship status color creed disability ethnicity genetic information gender (including gender identity and gender expression) marital status national origin race religion sex sexual orientation veteran status or any other status or condition protected by applicable federal state or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws including but not limited to the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

    Required Experience :

    Director

    Key Skills

    HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 122584 - 200592

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