Vice President New Product Commercialization

Job Description

Job Description

Description

The VP, New Product Commercialization (GTM Overlay) owns the Stage Gate process, go-to-market strategy and revenue performance for Zappi’s newest product lines. Operating at the intersection of Product, Marketing, Sales, and Customer Success, this leader drives adoption, captures learnings, and builds the scalable sales motion that transitions new innovations into the core business once product-market fit and repeatable success are established.

• Accelerate Adoption : Lead commercialization and early revenue growth for new and evolved Zappi offerings.
• Partner with Mainline Sales : Collaborate with account owners who maintain their account-level quota and relationships. Co-sell and coach field teams to expand adoption while ensuring full credit alignment.
• Own Product-Line Quota : Carry revenue accountability for assigned product lines while ensuring that mainline reps receive quota credit for overlay sales in their accounts.
• Build Repeatability : Identify winning pitches, objection handling, and proof points; codify these into GTM playbooks and enablement materials.
• Graduate to Scale : Define and lead the transition of successful products into full mainline ownership once commercial patterns, economics, and fit are validated.

Key Responsibilities :

Skills, Knowledge & Expertise

Why join us!

Why join us?

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet .

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!

Zappi Company Culture Highlights

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.