Americas Consulting Relationship Marketing Leader, Associate Director

Americas Consulting Relationship Marketing Leader, Associate Director

Location : Anywhere in Country

At EY, we shape futures with confidence. This role elevates our brand through strategic partnerships and thought leadership initiatives, driving EY Consulting’s visibility and credibility through premier university relationships, analyst relations, and alliance partnerships.

Your Key Responsibilities

University Relations & Academic Partnerships

Lead strategic relationship development and management with tier‑1 universities including MIT, Harvard, and other prestigious institutions

Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning

Collaborate with university research centers, business schools, and innovation labs to create co‑branded content, research initiatives, and executive education programs

Manage university‑specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events

Analyst Relations (AR) Content Pipeline Development

Spearhead the development of a comprehensive content pipeline designed for EY consulting professionals to leverage with industry analysts

Develop targeted content strategies to support AR objectives and deepen relationships with key industry analysts (Gartner, Forrester, IDC, etc.)

Create and manage a robust content library including research reports, case studies, POV pieces, and data‑driven insights for analyst interactions

Coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning

Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities

Alliance Marketing Coordination

Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies

Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts

Coordinate cross‑alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives

Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging

Strategic Brand Building

Drive thought leadership positioning through strategic content development and executive visibility programs

Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination

Monitor competitive landscape and market trends to identify brand positioning opportunities and threats

Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking

Qualifications

Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred

Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles

Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners

Proven track record of developing and executing comprehensive content strategies that drive business outcomes

Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies

Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization

Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders, and industry analysts

Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives

Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics

Excellent written and verbal communication skills with ability to create compelling content and presentations

Desired Experience

Experience working within B2B services firms, particularly professional services

Established relationships within academic communities or with major industry analyst firms

Background in alliance marketing or partnership development

Experience with marketing automation platforms and CRM systems

Understanding of consulting service lines including technology, strategy, and transformation

Track record of successful thought leadership campaign development and execution

Experience with global marketing coordination and cross‑functional team leadership

Familiarity with digital marketing channels and social media strategy for B2B audiences

Benefits

We offer a comprehensive compensation and benefits package, rewarding performance and recognizing the value you bring. The base salary range varies by location (see details in compensation information). In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Join our team‑led and leader‑enabled hybrid model : most people in external, client‑serving roles will work together in person 40‑60% of the time over the course of an engagement, project or year.

Flexible vacation policy : you’ll decide how much vacation time you need based on your own personal circumstances, plus time off for designated EY Paid Holidays, Winter / Summer breaks, Personal / Family Care, and other leaves of absence when needed.

Are you ready to shape your future with confidence? Apply today.

EY accepts applications for this position on an ongoing basis. For those living in California, additional information is available.

EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or request an accommodation during the application process, please call 1-800-EY-HELP3.

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