The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.
Digital Campaign Management:
Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.
Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.
Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.
Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.
Website & Conversion Optimization:
Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.
Manage, update, and optimize website content for performance and user experience.
Analytics & Reporting:
Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.
Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.
Leverage data to make recommendations that improve campaign performance and marketing effectiveness.
Content & Brand Alignment:
Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.
Contribute to broader marketing initiatives, including integrated campaign planning and execution.
Education:
Bachelor's degree in marketing, communications, business, or a related field.
Knowledge & Experience:
3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.
Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.
Exceptional written and verbal communication skills, with strong attention to detail.
Ability to effectively prioritize tasks and employ critical thinking in problem solving.
Ability to meet deadlines in a fast-paced, quickly changing environment.
Technical Functions:
Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers.
Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting.
Digital Marketing Specialist • Phoenix, AZ, US
A leading insurance company is seeking a Digital Marketing Specialist to join their Agent Marketing division in Tempe, Arizona.The ideal candidate will have over three years of experience in digita...[internal_linking.show_more]
The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies.This role is responsible for executing and optimizing our digital marketing efforts acros...[internal_linking.show_more]
At arrivia, we're passionate about making travel experiences unforgettable.As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynami...[internal_linking.show_more]
The Manager Digital Marketing - Email is responsible for leading and executing the Republic Services email marketing and digital lead management strategy through use of marketing automation technol...[internal_linking.show_more]
Join Knight Transportation as a Digital Marketing Analyst!.Location: Onsite at our North Phoenix Corp Office.Competitive starting salary commensurate with experience and geographic location.Potenti...[internal_linking.show_more]
We are Farmers where ambition meets opportunity.At Farmers, we're not just known for unforgettable jingle we're a team with a passion for purpose and making a real difference in people's lives.We d...[internal_linking.show_more]
Our Phoenix office is seeking a high-impact Marketing Analyst to own and drive all marketing initiatives for the AB&R brand.The Marketing Analyst will create high-level quarterly plans while also e...[internal_linking.show_more]
At MC Companies, we care about our employees and support a culture where everyone matters and works collectively to get the job done.Our employees are empowered to do what’s best for the customer a...[internal_linking.show_more]
This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere.With a growing global population and increased demands on resources, o...[internal_linking.show_more]
The Marketing Specialist II supports the execution and coordination of marketing programs that strengthen brand awareness, support commercial initiatives, and promote the company's products and ser...[internal_linking.show_more]
Job DescriptionJob DescriptionThe ideal candidate has expertise in paid media (including Google Ads and paid social), analytics, automation tools, and CRM platforms, with the ability to translate m...[internal_linking.show_more]
One Step Secure I/T is an MSP providing the latest in managed services and cybersecurity.We're a stable, privately-owned company where people enjoy what they do and who they do it with.Our team sti...[internal_linking.show_more]
At RPM, we're in the business of extraordinary.We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via care...[internal_linking.show_more]
Role-Digital Marketing Analyst.Bachelor's degree in computer science, information systems, marketing, or a related field.Proficiency in marketing technology platforms such as Salesforce, Marketo, H...[internal_linking.show_more]
Performance Marketing Specialist.FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide.Our premium brand, performance-defining p...[internal_linking.show_more]
Timeless was founded in 2013 with the vision of creating a Leading Lifestyle Brand around Cannabis products that are efficient, safe & discreet to use.Our passion for R&D and Brand building has led...[internal_linking.show_more]
The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing...[internal_linking.show_more]
Cornerstone Home Lending, a division of Cornerstone Capital Bank, is a unique national home lender with a reputation of amazing service, customer satisfaction, on-time closings, employee retention,...[internal_linking.show_more]
