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Sr Growth Operations & Sales Analytics Manager - Healthcare / Benefits (B2B) - remote opportunity
Sr Growth Operations & Sales Analytics Manager - Healthcare / Benefits (B2B) - remote opportunityTivity Health • Madison, WI, US
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Sr Growth Operations & Sales Analytics Manager - Healthcare / Benefits (B2B) - remote opportunity

Sr Growth Operations & Sales Analytics Manager - Healthcare / Benefits (B2B) - remote opportunity

Tivity Health • Madison, WI, US
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Growth Operations & Analytics Manager

We are seeking a strategic, data-driven Growth Operations & Analytics Manager to support our B2B healthcare / benefits business (e.g., group benefits plans, TPAs, employer-sponsored plans, Medicare Advantage, wellness & benefits programs). This role blends analytics, GTM strategy, systems & process governance to scale our sales operations effectively.

The ideal candidate will be comfortable diving into data to inform forecasting, quota setting, account targeting, and account / channel structure, while also being hands-on with CRM and other sales enablement technologies (notably Salesforce).

This role reports to our VP of Growth Operations.

Key responsibilities :

GTM Planning and Analytics

  • Partner with Sales, Marketing, Client Relations, and Finance to support annual planning leveraging historical trends, external data sources, and more to shape priorities across customer segments
  • Develop quota-setting process and target segmentation aligned to healthcare / benefits business models (e.g., target size, segment, applicable products, etc.).
  • Build and maintain forecasting models (pipeline by customer segment, product, size) and provide scenario planning (e.g., new products, regulatory changes, benefit trend shifts).

Sales Analytics & Insights

  • Design and maintain dashboards / KPIs to monitor sales performance : pipeline conversion, coverage ratios, product adoption, channel productivity, attainment rates.
  • Conduct ad hoc analyses (e.g., win / loss, churn, channel partner performance) and translate findings into actionable recommendations.
  • Serve as a thought partner to Sales leadership to optimize resource mix, adjust quota structures, and identify growth opportunities.
  • Stand up sales performance metrics and management system leveraging available data through CRM, etc. aligned to annual goals

    • CRM & Sales Systems Management

  • Serve as the key administrator and business owner for Salesforce CRM; ensure data integrity, governance, and optimal workflows tailored to healthcare / benefits selling cycles.
  • Manage integrations with other systems (marketing automation, partner / broker portals, contract management, quoting tools).
  • Work with Technology to streamline and automate sales operations (lead routing, sales playbooks, renewal alerts).

    • Sales Enablement & Process Improvement

  • Review and optimize sales processes tailored to the benefits / healthcare environment : e.g., pipeline workflows, plan implementation handoffs, renewal strategy, channel partner onboarding.
  • Develop training, documentation, and field communications to drive CRM utilization and pipeline hygiene.
  • Evaluate, select, and manage sales tools (Salesforce, etc.) to alleviate burden on and accelerate sales team

    • Incentive Compensation & Quota Administration

  • Lead design, modeling, and administration of sales and channel partner incentive compensation programs (quotas for direct sales, brokers / consultants, renewal incentives, cross-sell / upsell plans).
  • Monitor attainment, prepare monthly / quarterly payout reports, and coordinate with Finance and HR for accuracy.
  • Document and manage plan governance, versioning, and communication of compensation plans to the field and partner channels.

    • Qualifications

  • 4-6+ years of experience in Sales Operations, Revenue Operations, or Sales Analytics, preferably in a B2B healthcare / benefits / insurance environment.
  • Deep experience using Salesforce CRM (reporting, dashboards, workflow automation) and managing integrations with other systems.
  • Strong analytical modeling capability (Excel / Google Sheets; nice-to-have BI tools such as Tableau).
  • Proven track record supporting forecasting, quota / territory design, channel strategy, and incentive compensation.
  • Excellent communication and ability to translate data into actionable insights for leadership.
  • Ability to manage both strategic initiatives and day-to-day execution.
  • Familiarity with the healthcare / benefits industry (employer group benefits, broker / consultant channels, plan lifecycle, regulatory dynamics).

    • The salary range for this opportunity is $107,700 to $150,000. Compensation depends on several factors : qualifications, skills, competencies, and experience.

    Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

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