Marketing Manager

Description:

Position: Marketing Manager
Location: New Jersey (Hybrid: 2 days on-site, 3 days remote)
Reports to: Chief Growth Officer
Type: Full-Time

Who We Are:

Celerant Technology Corp is a leading provider of premium, advanced retail management software for retail organizations. Our software, developed in-house, manages all areas of the retail business including point of sale, inventory management, warehouse, distribution, allocation, e-commerce, sales back office, advanced reporting and more. We give retailers the capabilities necessary to run their operation both efficiently and profitably.

Celerant is a successful software company that is rapidly expanding. The main headquarters are located in Iselin, New Jersey and, as well as additional offices in Georgia, California, Texas and Turks and Caicos. For more information, visit us at www.celerant.com.

Overview:

We are looking for a dynamic, results-driven Marketing Manager to lead our marketing team, with a strong focus on creative messaging, project management, and lead generation. This role is crucial in developing and executing strategies that enhance brand visibility, engage our target audience, and drive business growth. The ideal candidate has a solid background in both traditional and digital marketing, hands-on experience with HubSpot CRM, and a knack for crafting compelling messaging that converts leads into customers.

This position requires someone who thrives in a fast-paced environment, can juggle multiple projects, and adapts quickly to market trends. The Marketing Manager will oversee a team of seven (content writers, digital marketers, and an event coordinator), providing leadership and strategic direction.

This is a hybrid role, requiring two days per week in our New Jersey office and the flexibility to work remotely the other three days.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and execute marketing strategies aligned with business goals.
• Conduct market research to identify trends and opportunities.
• Manage and optimize the marketing budget for maximum ROI.

Team Leadership & Project Management:

• Lead, mentor, and inspire a team of seven marketing professionals.
• Set timelines, oversee projects, and ensure marketing goals are met.
• Manage external vendors and strategic partners as needed.

Lead Generation & Management:

• Develop and oversee multi-channel lead generation campaigns.
• Utilize HubSpot CRM for lead tracking, optimization, and reporting.
• Collaborate with the sales team to ensure effective lead management.

Creative Messaging & Content Strategy:

• Lead content strategy to support brand awareness and lead generation.
• Craft compelling marketing messages that drive engagement and conversions.
• Work closely with content writers to refine messaging across all platforms.

Communications & PR:

• Execute a comprehensive communications plan, including PR and internal communications.
• Manage media relationships and strategic partnerships to enhance brand visibility.

Digital Marketing:

• Oversee and optimize digital marketing efforts, including email, SEO, PPC, and social media.
• Collaborate with the digital team to ensure website updates and online advertising align with campaign goals.

Event Management:

• Plan and manage client conferences and trade shows in partnership with the event coordinator.
• Analyze event performance and report on ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or Business.
• Experience in SaaS technology or retail software is a plus.
• 5+ years of experience in marketing and communications, with a proven track record in lead generation.
• Proficiency in HubSpot CRM for lead tracking, campaign management, and analytics.
• Strong understanding of digital marketing, social media, and content creation with a focus on lead generation.
• Exceptional creative writing and messaging skills.
• Ability to think strategically while executing tactically.
• Strong project management skills with the ability to prioritize multiple tasks and meet deadlines.
• Experience with marketing tools like Google Analytics and social media management platforms.

Compensation: Competitive Salary with major growth potential, medical benefits, 401K, flexible spending account, 15 PTO days annually, optional dental/optical coverage.

Salary range is $100,000 - $140,000 depending on experience.

To learn more about Celerant and our company’s culture, visit: https://www.celerant.com/company-culture/

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Requirements:

Qualifications:

• Bachelor’s degree in Marketing, Communications, or Business.
• Experience in SaaS technology or retail software is a plus.
• 5+ years of experience in marketing and communications, with a proven track record in lead generation.
• Proficiency in HubSpot CRM for lead tracking, campaign management, and analytics.
• Strong understanding of digital marketing, social media, and content creation with a focus on lead generation.
• Exceptional creative writing and messaging skills.
• Ability to think strategically while executing tactically.
• Strong project management skills with the ability to prioritize multiple tasks and meet deadlines.
• Experience with marketing tools like Google Analytics and social media management platforms.