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Marketing Manager
Marketing ManagerStowers Machinery Corporation • Knoxville, TN, US
Marketing Manager

Marketing Manager

Stowers Machinery Corporation • Knoxville, TN, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
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Job Description

Job Description

Job Summary

We are seeking a strategic and results-driven Digital Marketing Manager to lead the development, execution, and optimization of our digital marketing initiatives. This role is responsible for driving brand awareness, customer acquisition, and revenue growth through digital channels including SEO, SEM, email, social media, and web.

Key Responsibilities Digital Strategy & Performance Marketing

  • Develop and execute comprehensive digital plans and paid media strategies to drive traffic, conversions, and ROI across platforms, including search and social channels.
  • Drive the ongoing optimization of paid and organic digital channels to deliver product awareness, cost-efficient customer acquisition, and profitable revenue growth.
  • Own the development and execution of data-driven audience-targeting strategies that prioritize first-party data.
  • Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
  • Analyze campaign ROI and adjust strategies to maximize effectiveness and efficiency.
  • Provide strategic input on customer events and engagement initiatives by analyzing participation trends, feedback, and performance data to inform future planning and resource allocation.

Website Management & User Experience

  • Lead overall website strategy, overseeing maintenance and ensuring content and pages remain current and competitive.
  • Oversee the design, development, and ongoing optimization of the company website to ensure a seamless user experience and alignment with brand standards.
  • Collaborate with UX / UI designers, developers, and content creators to implement new features and improve site functionality.
  • Monitor website performance, uptime, and security, ensuring timely updates and issue resolution.
  • Use analytics tools to track user behavior and conversion paths, making data-driven recommendations for improvement.
  • Identify and troubleshoot UI and UX issues across digital platforms based on best practices, customer feedback, and analytics.

    • SEO & Content Optimization

  • Develop and execute SEO strategies to improve organic visibility, keyword rankings, and site traffic.
  • Conduct regular audits of on-page and technical SEO, implementing best practices across web properties.
  • Ensure brand consistency and effectiveness across all digital touchpoints.

    • Email Marketing & Automation

  • Plan and execute email marketing campaigns for lead nurturing, customer engagement, and retention.
  • Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions.
  • Manage marketing automation workflows, including triggers, lead scoring, and CRM integrations.
  • Continuously test and optimize subject lines, content, and timing to improve campaign performance.
  • Support customer engagement marketing efforts by leveraging data to enhance retention strategies.
  • Understand and apply SMS marketing regulations including TCPA, CAN-SPAM, GDPR, and state specific compliance.
  • Set up and manage SMS marketing campaigns, including audience segmentation, message scheduling, and performance tracking.

    • Cross-Functional Collaboration & Leadership

  • Collaborate with marketing team and business partners to develop campaigns aligned with brand and business goals.
  • Foster growth by coaching team members to deliver results and develop strategic thinking.
  • Collaborate on marketing campaigns and journey experiences that increase traffic, activation, adoption, and retention of eCommerce and digital applications.
  • Provide in-depth analysis on web and OEM application performance to inform strategy.
  • Other duties as assigned.

    • Supervisory Responsibilities

    This position could manage 3-4 employees as the department grows.

    Qualifications

  • Bachelor’s Degree from a four-year college or university in Business, Marketing, or a related area of study; MBA preferred.
  • Minimum of 5 years of progressively more senior responsibilities in digital marketing, eCommerce, digital strategy, customer experience, CRM, site development, SEO, or sales; or equivalent combination of education and experience.
  • Minimum of 3 years of experience managing a team.
  • Deep understanding of digital marketing and eCommerce practices, technologies, and applications.
  • Experience with a retail-centric organization; preference for dealer or franchise-based brands.
  • Demonstrated ability to execute innovative and results-focused digital marketing programs.
  • Exceptional written, oral, and presentation skills with advanced PowerPoint proficiency.
  • Ability to work closely with cross-functional teams including Marketing, IT, BT, Legal, Sales, and HR.
  • Strong analytical skills to report KPIs and identify trends and challenges.
  • High attention to detail and strong organizational skills.
  • Ability to translate business needs into digital experience opportunities.
  • Passion for user experience and commitment to staying current with best practices and emerging technologies.

    • Computer Skills

  • Proficient in Microsoft Office
  • Experience with content management platforms (WordPress) required.
  • Knowledge of HTML / CSS, JavaScript, Handlebars, and TypeScript required.
  • Experience with CRM tools (Salesforce) and marketing automation platforms (Marketing Cloud, Pardot) a plus.

    • Certificates, Licenses, Registrations

    Web certifications and Salesforce Marketing Cloud certification preferred, but not required.

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