Demand Generation Manager

Performance Marketing Center of Excellence Demand Generation Manager

Join a team that puts its People First! Since 1889, First American has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

We are building a Performance Marketing Center of Excellence (CoE) to transform marketing into a measurable growth engine. As Demand Generation Manager, you will be the driver of integrated campaigns that generate measurable demand across our divisions. You will own the campaign lifecycle-from intake and prioritization through launch and optimization-ensuring every program is strategically designed, aligned with divisional priorities, and tied to performance benchmarks. This role requires a results-driven marketer who can turn divisional needs into high-performing campaigns, orchestrating across teams to deliver measurable business impact.

Campaign Strategy & Execution

Translate divisional marketing priorities into scalable demand generation programs. Build campaign briefs with clear objectives, target audiences, offers, budgets, and KPIs. Lead integrated campaigns across channels including email, paid media, events, website, and webinars. Cross-functional orchestration partner with divisional marketing leads to prioritize campaign requests against growth opportunities. Collaborate with Brand & Creative, Paid Media, SEO / SEM, Ops, and Analytics teams to ensure campaigns are launch-ready. Serve as the campaign quarterback, driving alignment and execution across multiple stakeholders.

Optimization & Test-and-Learn

Maintain the testing roadmap, ensuring every campaign has a defined learning agenda. Leverage insights to refine targeting, messaging, and channel mix. Report on campaign impact against pipeline contribution, CAC, and ROI benchmarks.

Tools & Technology

Fluency with core performance marketing platforms and tools, including : Advertising : Google Ads, Meta Ads Manager, LinkedIn Campaign Manager. Analytics : Google Analytics (GA4), attribution and reporting platforms. Marketing Automation & CRM : Salesforce Marketing Cloud, HubSpot (or equivalent). Collaboration & Workflow : Project management and campaign orchestration tools.

What You'll Bring

Required Education, Experience, Certification / Licensure 5-7 years in demand generation, campaign management, or performance marketing in enterprise or multi-division organizations. Proven ability to design and execute integrated, multi-channel campaigns. Strong analytical skills, with experience tracking and reporting on campaign KPIs. Highly organized and proactive-able to manage multiple stakeholders and competing priorities. A growth-oriented marketer who thrives in a culture of testing, learning, and optimization.

Mindset

Thinks big picture : Growth is holistic, expanding beyond just acquisition and performance marketing. Experimental : Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas. Forward thinking : Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation. Acts like an owner : Keeps the big picture in mind while managing the inputs daily.