Manager, Organic Growth

Manager, Organic Growth

Here at Hometap, we're collaborative, passionate, and always ready to create solutions that help people get more out of homeownershipand out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they've built in their home to pay for what's most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

We work hard, and have some fun along the way, too. The Boston Globe and Forbes have recognized us as a great place to work, and we've been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more!

In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Interested in joining us on our mission to make homeownership less stressful and more accessible? We'd love to talk.

Who You Are :

We're seeking a growth-focused, data-driven marketer with deep experience across SEO, content optimization, and website experimentation. You're equally comfortable developing strategy and rolling up your sleeves to execute. You're energized by the evolution of search and discoveryespecially the growing influence of generative enginesand you're eager to help Hometap show up credibly and consistently across both traditional search and AI-driven answers.

You're a great fit if you enjoy collaborating with cross-functional partners, translating insights into action, and running experiments that improve traffic, conversion, and overall user experience. You bring curiosity, an analytical mindset, and a drive to build scalable systems for organic acquisition in an ever-changing landscape.

What You'll Do :

Drive SEO & Organic Acquisition

• Grow qualified traffic and leads from organic search channels
• Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Managerbalancing keyword strategy with strong brand storytelling
• Collaborate with the Brand Marketing team to shape keyword and content strategy
• Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters)
• Analyze and strengthen organic conversion paths across the funnel

Lead GEO (Generative Engine Optimization)

Manage CRO & Website Experimentation

What You Bring :

Our team is what makes us great. The salary range for this role is $115,000 - $130,000, depending on your experience, skills, location, and other factors. You'll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.

Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home's future valueall without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.

Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member's unique perspective, background, and ideas. All roles here are filled based solely on candidates' qualifications and our business needs. Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing work@hometap.com.