Talent.com
Lead, MarTech Capabilities - Next Best Action Engine
Lead, MarTech Capabilities - Next Best Action EnginePhoenix Staffing • Phoenix, AZ, US
serp_jobs.error_messages.no_longer_accepting
Lead, MarTech Capabilities - Next Best Action Engine

Lead, MarTech Capabilities - Next Best Action Engine

Phoenix Staffing • Phoenix, AZ, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Lead Product Manager for Enterprise NBA Decisioning

Become a part of our caring community and help us put health first. Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for Enterprise NBA Decisioning, you will own the strategy, design, and governance of our Next Best Action capabilityenabling real-time decisioning across channels, lines of business, and customer touchpoints. This role is focused on NBA as a horizontal enterprise capability. Success in this role means transforming NBA into a mature, enterprise-wide capability that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA's performance and strategic value.

Role Responsibilities

Platform Product Management & Scaling

  • Align NBA initiatives with broader enterprise goals, ensuring strategic fit across business units and customer experience priorities
  • Scale NBA capabilities from pilot to enterprise-wide adoption, using structured governance and change management practices
  • Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing
  • Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment

Technology & Channel Enablement

  • Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound / outbound calls), and internal orchestration tools
  • Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems
  • Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment
  • AI-Driven Personalization & Data Enablement

  • Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration
  • Partner with analytics and data science teams to identify opportunities for scale of targeting / propensity models and to collaboratively develop a roadmap for model development
  • Define and monitor success metrics for NBA performance, including lift, conversion, and member outcomes
  • Cross-Functional Collaboration & Executive Communication

  • Develop and articulate the realized value that NBA brings our enterprise to executive leadership and stakeholders using tailored metrics, stories, and visualizations
  • Provide executive stakeholders with clear visibility into NBA's performance and strategic value
  • Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation
  • Required Qualifications

  • 7+ years of experience in product management, marketing technology, or decisioning platforms
  • Excellent communication and executive presence, with the ability to translate technical concepts into business impact
  • Proven ability to align product strategy with enterprise goals and scale capabilities across teams
  • Experience with personalization engines, journey orchestration, and AI / ML-driven decisioning
  • Strong collaboration skills with data science, engineering, compliance, and business stakeholders
  • Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources
  • Knowledge of real-time decisioning, data integration, and marketing automation
  • Preferred Qualifications

  • Background in healthcare, insurance, or other regulated industries
  • Experience with experimentation, A / B testing, or journey performance analytics
  • Experience with consent and preference management frameworks
  • Familiarity with scaled agile methodologies
  • Certification in Product Management or Marketing Technology
  • Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems
  • Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours

    40

    Pay Range

    The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    Description of Benefits

    Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline : 11-07-2025

    About Us

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.

    serp_jobs.job_alerts.create_a_job

    Lead • Phoenix, AZ, US

    Job_description.internal_linking.related_jobs
    Senior Technical Account Manager

    Senior Technical Account Manager

    Qualys • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!.Help secure the world's largest enterprises with a platform that leads in innova...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Senior Manager, Fulfillment Center Technology Retrofit, RME, REDI Team

    Senior Manager, Fulfillment Center Technology Retrofit, RME, REDI Team

    Phoenix Staffing • Phoenix, AZ, US
    serp_jobs.job_card.full_time
    Senior Manager Retrofitting Fulfillment Centers.We are seeking an experienced Senior Manager to lead the retrofitting of existing fulfillment centers with new technology systems.This role specializ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Tech Lead, Android Core Product - Tempe, USA

    Tech Lead, Android Core Product - Tempe, USA

    Speechify • Tempe, AZ, United States
    serp_jobs.job_card.full_time
    The mission of Speechify is to make sure that reading is never a barrier to learning.Over 50 million people use Speechify's text-to-speech products to turn whatever they're reading - PDFs, books, G...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Shift Lead

    Shift Lead

    RapidHire • Phoenix, AZ, US
    serp_jobs.job_card.part_time
    Shift Lead – Negranti Creamery.As a Shift Lead at Negranti Creamery, you are more than just a reliable team.You are expected to lead the team with purpose, uphold our core values,.Shoppe Manager, y...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Senior Enterprise Product Manager

    Senior Enterprise Product Manager

    Lightcast • Phoenix, AZ, US
    serp_jobs.job_card.full_time
    Senior Enterprise Product Manager.The Senior Product Manager owns the end-to-end development of Lightcast's next-generation Enterprise experiences, that enable data backed key decision making for e...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Sr. Director of Merchandising

    Sr. Director of Merchandising

    PetSmart • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    It's no surprise people are passionate about the health and happiness of their pet and our.When it comes to the products and solutions in our stores, our incredible teams of merchandising associate...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Mercor - STEM Expert, application via RippleMatch

    Mercor - STEM Expert, application via RippleMatch

    RippleMatch Opportunities • Phoenix, AZ, United States
    serp_jobs.job_card.part_time
    Mercor - STEM Expert, application via RippleMatch.Mercor uses RippleMatch to find top talent.Mercor is seeking a highly skilled. AI evaluation and technical quality assurance team.In this role, you ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of User Experience

    Director of User Experience

    MAXIMUS • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    Director of User Experience to join our dynamic, matrixed team dedicated to delivering outstanding user-centered experiences across both digital and analog channels for our government customers acr...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Healthcare Mechanical Engineering Leader / Project Manager (Phoenix)

    Healthcare Mechanical Engineering Leader / Project Manager (Phoenix)

    DAVRON, LLC • Phoenix, AZ, US
    serp_jobs.job_card.full_time +2
    Join a global leader in sustainable design and innovation as a.Healthcare Mechanical Engineering Leader / Project Manager. This is your chance to shape the future of healthcare infrastructure by lea...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Shift Lead

    Shift Lead

    Negranti Creamery - Gyro Shack • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    Shift Lead – Negranti Creamery.As a Shift Lead at Negranti Creamery, you are more than just a reliable team.You are expected to lead the team with purpose, uphold our core values,.Shoppe Manager, y...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Principal, Account Management (Semiconductor OEMs)

    Principal, Account Management (Semiconductor OEMs)

    Entegris • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    Principal, Account Management (Semiconductor OEMs).Here at Entegris, we use advanced science to enable technologies that transform the world, and we are seeking employees who have the drive to cont...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Product Manager, Fulfillment

    Product Manager, Fulfillment

    Carvana • Tempe, AZ
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    About Carvana… We’ve been changing the game since 2013, and we’re not taking our foot off the gas now! Team spirit is evident at Carvana and every day we let our ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    GTM Technology Enablement Manager

    GTM Technology Enablement Manager

    Workiva • Phoenix, AZ, US
    serp_jobs.job_card.full_time
    GTM Technology Enablement Manager.The GTM Technology Enablement Manager works as a key member of the Global Enablement organization serving the global revenue organization.The GTM Technology Enable...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Head of Direct to Consumer and eCommerce Growth

    Head of Direct to Consumer and eCommerce Growth

    Confidential • Phoenix, AZ, US
    serp_jobs.job_card.full_time
    Head of Direct to Consumer and eCommerce Growth.Globally renowned horticulture brand.The Company is in search of a Head of D2C to spearhead the next phase of its US e-commerce growth.This role is p...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Enterprise Account Exec SAAS

    Enterprise Account Exec SAAS

    Opus Resourcing Ltd • Phoenix, Arizona, United States
    serp_jobs.job_card.permanent
    Enterprise Account Executive required in the Phoenix, Arizona area to join a high-growth SaaS platform revolutionising enterprise service management through AI and automation.You’ll play a key role...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Software Engineering Lead

    Senior Software Engineering Lead

    Relativity • Phoenix, AZ, United States
    serp_jobs.job_card.full_time
    We are excited to invite a talented Senior Software Engineering Lead to join our dynamic Retrieval Ingestion Team at Relativity. This is the perfect opportunity for an experienced engineer who excel...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Head of Product- North America

    Head of Product- North America

    Nuvei • Scottsdale, AZ, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    The world of payment processing is rapidly evolving, and businesses are looking for loyal and strategic partners, to help them grow. Canadian fintech company accelerating the business of clients aro...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Tech Lead, Android Core Product - Scottsdale, USA

    Tech Lead, Android Core Product - Scottsdale, USA

    Speechify • Scottsdale, AZ, United States
    serp_jobs.job_card.full_time
    The mission of Speechify is to make sure that reading is never a barrier to learning.Over 50 million people use Speechify's text-to-speech products to turn whatever they're reading - PDFs, books, G...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted