Director of Sales

DIRECTOR OF SALES

Department : Sales & Marketing

Reports To : General Manager

FLSA Status : Exempt

SUMMARY

As Director of Sales, you will oversee the sales operations of the hotel with the goal of maximizing revenues for the property and its ownership.

You will set sales strategies to achieve overall property goals for both rate and occupancy.

ESSENTIAL FUNCTIONS

• Develop and maintain a marketing plan and sales budget with the General Manager.
• Solicit new and existing business accounts to meet and exceed revenue goals predominately through outside sales calls, relationships, telephone solicitation, site tours and written communication / collateral.
• Develop / maintain knowledge of market trends, competition and customers.
• Attend trade shows, community events and industry meetings.
• Prepare correspondence to customers, internal booking reports and file maintenance.
• Finalize all books / contracts in a timely manner servicing guests through the process.
• Participate in revenue management call, pre-convention meetings, training and other sales-related meetings.
• Assist with hotel budget planning, sales and revenue forecasting and actively participates in the hotel’s revenue management process.
• Pursue new clients through creative / innovative sales techniques.
• Qualify clients, develop proposals, and prepare contracts.
• Ensure effective utilization of selling guidelines to maximize revenue contribution from all segments.
• Initiate and implement sales promotional programs with travel partners.
• Anticipate guests’ needs, respond promptly, and acknowledge all guests.
• Work with other departments within the hotel to provide quality service to customers.
• Train front desk staff and other applicable staff members on sales call process.
• Conduct on-site tours, when needed.
• Follow-up on group business (pending, tentative and booked) to ensure client satisfaction and materialization at hotel.
• Keep abreast of market trends, competitor’s activities, and guest / client feedback.
• Maintain professional image at all times through appearance and dress.
• Follow Company policies and procedures.
• Other duties as assigned by supervisor or management.

KNOWLEDGE, SKILLS AND ABILITIES

EDUCATION

Associate’s Degree required, Bachelor’s Degree in Hotel / Restaurant Management, Business Administration, or Management or similar degree preferred, or equivalent combination of education and experience.

EXPERIENCE

At least two years of hospitality sales experience preferred.

SUPERVISORY RESPONSIBILITIES

No supervisory requirements for this job.

LICENSES OR CERTIFICATES

Valid driver’s license required.

WORKING CONDITIONS & WORK ENVIRONMENT

The following outlines the work environment employees will encounter while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

PHYSICAL REQUIREMENTS

The following outlines the physical requirements of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Frequency Grid

N = Not Anticipated O = Occasionally F = Frequently C = Constantly

0% 1-33% (per shift) 34-66% (per shift) 67-100% (per shift)