Field Marketing Manager
At Doss, we're building an AI-native ERP to unlock the next generation of automation. We re-wrote 50 years of legacy software so operators can move faster with fewer tools. It's workingand now we're scaling what's working most : field.
We're hiring a Field Marketing Manager to own and scale our entire field programfrom national conferences to high-end experiential events. You'll run point on strategy and logistics, partner with Demand Gen to pack the room, and prove ROI in pipeline created and accelerated.
This is an in-person role in San Francisco with ~75% travel across the U.S.
Why This Role Matters
Field is a growth engine : We 3'd event-sourced pipeline last quarter by going hard on field. We're doubling down
Up-market motion : Executive-caliber experiences are key to breaking into larger accounts
Build the program : You'll take "what's working" and turn it into a machine we can run every week, in multiple cities, then scale into a team
What You'll Own
Program Strategy & Calendar : Build a national calendar that blends major conferences with evergreen experiential programming. Prioritize by ICP, region, and forecast needs
End-to-End Execution : Source venues / sponsorships, negotiate contracts, manage vendors, staff events, ship booths / assets, and run on-site ops with military-grade checklists
Demand & Attendance : Partner with Demand Gen to fill the roomemail, paid, partners, SDR sequences, exec invites, and personal outreach. Own show-rate, no-show recovery, and post-event nurtures
Lead Capture & Routing : Ensure flawless capture, enrichment, dedupe, and instant routing to SDR / AEs
Revenue Impact & Reporting : Instrument everything. Track sourced / influenced pipeline, cost per meeting / opportunity, velocity, and win-rate lift. Run tight post-mortems and iterate
Budget & Vendors : Manage a $1-2M annual budget, optimize spend mix, and build a reliable vendor bench for venues, A / V, experiences, and fabrication
Cross-Functional Orchestration : Align with Sales, RevOps, and Product on targets, narratives, and staffing. Build executive-ready briefing docs and mutual action plans for top accounts
Scale the Team : Operate as a high-output individual contributor now; help scope and hire additional field marketers / contractors as volume increases
What You'll Do (First 90 Days)
Audit current events; standardize playbooks, runbooks, and QA checklists
Ship a quarterly field plan with weekly activations (conference or experience)
Stand up airtight measurement : dashboards for pipeline, CPL / CPO, and acceleration
Deliver 12 flagship dinners and 1 Ops Suite that convert to booked meetings within 7 days
About You
Operator's operator : Ultra-organized, detail-obsessed, thrives on Gantt charts, runbooks, and timelinesand still brings creative flair
Demand-minded : You know attendance isn't magic. You pull the levers (copy, offers, channels, partners) to get the right people in the room
Executive presence : Comfortable hosting C-suite and VP ops / supply chain audiences; you set the tone on site
Data-driven : Live in the numbers; you instrument, attribute, and defend ROI
High energy, road-ready : Love being on site 23 days a week; keep standards high while traveling
Team-first, no-ego : You communicate crisply, take feedback, and make others better
Your Experience
4-7 years in B2B SaaS field marketing or event marketing with measurable pipeline impact
Owned national conference programs and executive experiential (dinners / suites / VIP)
Proven $2M+ annual field budget ownership
Hands-on with CRM / automation, enrichment, lead capture tools, and routing / SLAs
Bonus : experience supporting enterprise, up-market motions; partner co-marketing; booth design / fabrication
How We Operate
Go and See : Build intuition at the sourceon the floor, in the suite, at the dinner
Reality is Malleable : We don't wait for perfect; we ship, learn, and scale
Excellence is Mundane : Checklists and cadence beat heroics
Everyone is Technical : We use data and automation everywhere
Compensation
The salary range for this role is $140K$170K base + equity.
All compensation packages include equity because we believe employees building Doss deserve ownership. Salary and equity offered will be determined by several factors, including job-related skills, experience, and relevant education or training.
Benefits
Premium medical, dental, and vision insurance
Unlimited PTO + mandatory US holidays
401(k), immediate eligibility (non-matching)
Wellness, commuter, and equipment stipends
Premier SF office with snacks / drinks; lunch catered 4 / week
Relocation support available
Field Marketing Manager • San Francisco, CA, US