Assistant Director, Graduate Enrollment Marketing

Assistant Director, Graduate Enrollment Marketing
Lubbock
43370BR
Marketing and Communications

Position Description
Performs varied and complex administrative duties in the management and coordination of a large, specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Major/Essential Functions

• Develop, launch, and assist with managing paid digital campaigns promoting graduate programs, events, deadlines and recruitment initiatives across platforms.
• Optimize campaign performance by monitoring results, testing audiences and creative variations, and making data-informed adjustments to improve efficiency and conversion outcomes.
• Track and analyze campaign performance using Google Analytics and platform dashboards, providing insights that inform strategy and support enrollment goals.
• Collaborate with internal partners, including the Graduate School, academic programs and marketing staff, to align campaign planning with recruitment and enrollment priorities.
• Work with designers and content producers to build compelling, audience-specific creative assets that support campaign objectives and align with brand standards.
• Manage and allocate paid media budgets to ensure efficient use of marketing resources and effective pacing across platforms.
• Ensure all campaigns follow advertising guidelines, accessibility standards and university brand requirements.

Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Experience executing and optimizing paid digital campaigns across platforms such as Meta Ads, Google Ads and LinkedIn.
• Excellent communication and interpersonal skills for collaborating with internal teams, external partners and stakeholders.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Detail-oriented with a focus on producing high-quality, accurate work.
• Experience with additional analytics or CRM tools such as Salesforce.
• Knowledge of higher education enrollment trends and graduate recruitment strategies.

Special Instructions to Applicant


Minimum Hire Rate


To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.





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