Business to Business Marketing Associate

B2B Marketing Associate

Rockland Trust is unique due to our relationship-focused culture and strong drive to support not only our customers but also our co-workers.

Rockland Trust is seeking a highly motivated individual to fill the position of B2B Marketing Associate. This position will report to the Assistant Vice President of B2B Marketing, and in this role, the individual will have the opportunity to manage several initiatives, including chamber of commerce relationships, material creation, lead generation, events, and contests.

This position requires strong management skills, attention to detail, and the ability to work with multiple moving parts in order to meet numerous, ongoing deadlines.

An ideal candidate should be highly motivated, a strategic thinker, creative, organized, and comfortable taking on new tasks and learning new marketing systems. This position requires the ability to work independently as well as on a team, have strong interpersonal and written communication skills, and be able to manage projects from start to finish while staying on task and on budget.

This position is on-site in Hanover, Massachusetts, with hybrid flexibility.

Responsibilities:

Work with the B2B department to identify and support customer growth and retention. This includes:

• Support and manage regional sponsored B2B chamber of commerce initiatives and identify areas for growth and awareness
• Become an integral player in the B2B lead generation strategy, including supporting digital advertising efforts and lead generation initiatives (email, direct mail, etc.)
• Demonstrate sincere interest and ability to learn CRM and marketing automation tools to assist with reporting, lead management, and communication needs
• Write, update, and manage sales collateral and identify ways to best present specific offerings and products
• Support our annual Small Business, Big Dreams contest
• Assist in the coordination of events for B2B sales colleagues
• Manage the assignment and distribution of various sporting event tickets

Required Skills/Experience:

• Bachelor's degree
• 23 years' experience in marketing activities
• Team- and customer-oriented, with strong interpersonal skills
• Strong written communication skills, with the ability to convey complex products and services
• Organization, with excellent project management skills and follow-through
• Knowledge of Salesforce and/or Marketing Cloud is a plus but not required
• Experience in financial services is a plus but not required

Our goal is to offer our colleagues the most generous benefits package possible. We strive to provide colleagues with a comprehensive benefits package and an environment that supports a healthy work-life balance. Benefits include competitive compensation with performance incentive awards, health insurance, dental insurance, a 401(k) and DC plan for your retirement, LTD & life insurance, day care reimbursement, tuition assistance for graduate and undergraduate programs, an award-winning wellness program, and much more!

At Rockland Trust, you'll find a respectful and inclusive environment where everyone is given the chance to succeed. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.