Sr. Staff Product Marketing Manager, Competitive Intelligence and Response

Sr. Staff Product Marketing Manager, Competitive Intelligence and Response

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace. We are seeking a seasoned commercial professional with strong domain knowledge that can leverage their deep understanding of customer needs, and technical acumen to develop compelling positioning and messaging, and who can lead cross-functional programs to achieve business goals.

Key Responsibilities :

Competitive Analysis & Monitoring : Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.

Market Research : Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.

Positioning and Response Strategy : Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.

Messaging Development : Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.

Content Creation : Work as part of a cross functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products.

Sales Enablement : Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.

Preferred Educational and Experience :

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor's degree, or a minimum of 8 years' experience and a Master's degree, or a minimum of 5 years' experience with a PhD, or equivalent experience.
• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired.
• Deep technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired.
• Ability to own both long-term strategy and executional detail.
• Must have strong analytical skills ability to tie detailed analysis to larger strategy and make data driven decisions is critical.
• Ability to solve problems informed by robust analysis and multiple data points.
• Ability to influence people and diverse stakeholder groups within a global, matrixed organization.
• Excellent interpersonal, verbal, and written communication skills.
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines.
• Organizational capabilities to drive work proactively.
• Field sales experience strongly preferred.

The estimated base salary range for the Sr. Staff Product Marketing Manager, Competitive Intelligence and Response role based in the United States of America is : $152,600 - $228,800. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health / dental / vision, retirement benefits, and paid time off.

Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com.