Paid Media Buyer - Google

Job Description

Job Description

Description :

About C Squared Social We are a full-service digital marketing agency for businesses of all sizes, offering paid advertising, content marketing, website development, photo / video and graphic design services. Diverse portfolio of B2B and B2C clients in sectors including healthcare, retail, finance, food and beverage, transportation, etc. We have also been included as one of Inc 5000 fastest growing companies in the US.

Role Overview

As a Google Media Buyer, you’ll lead performance across Search, YouTube, and Performance Max. You’ll architect campaigns from the ground up with an analytical mindset, managing both structure and strategy to drive profitable outcomes.

This isn’t a maintenance position—it’s a technical and analytical role requiring mastery of data interpretation, attribution modeling, and revenue optimization. You’ll diagnose why campaigns perform the way they do, build solutions, and collaborate cross-functionally to influence creative, landing pages, and conversion flow.

Key Responsibilities

• Own campaign architecture and strategy across Search, YouTube, Display, and Performance Max.
• Conduct deep analysis across metrics and dimensions (search term, device, time, location, audience, keyword, creative, landing page).
• Implement and optimize bidding automation strategies (Max Conversions, tROAS, tCPA) based on performance data.
• Use data segmentation and query mining to eliminate wasted spend and isolate high-intent traffic.
• Partner with analytics to refine attribution modeling (GA4, Data Studio, Looker) and integrate with cross-channel dashboards.
• Drive incrementality testing and interpret data beyond last-click attribution.
• Optimize Performance Max asset groups, analyzing audience signal performance, video engagement, and product feed data.
• Oversee tracking infrastructure—conversion tags, enhanced conversions, offline imports, and CRM integration.
• Collaborate with CRO and Creative teams to test messaging, page flow, and ad / LP congruence.
• Produce weekly insight reports that explain why performance changed, what caused it, and how it will be fixed or scaled.
• Other duties as assigned.

What Success Looks Like

Benefits (effective the first of the month after hire) :

C Squared Social is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.

Requirements : Required Skills & Experience

Google Ads Editor & Experiments

Education :