Promo Writer (Full-Time, Hybrid)

Job Description

About Pocket FM

Once upon a time, stories lived only on pages. Then, we brought them to life through sound.

Pocket FM is revolutionizing audio storytelling, turning immersive fiction into long-form, binge-worthy experiences. With over 100,000 hours of content, 200,000 creators, and 100 million listeners, we are one of the world’s largest audio streaming platforms. Our listeners spend an average of 150+ minutes per day with us, streaming more than 4 billion minutes of audio series every month.

Your Mission

One of the key drivers of our growth is performance marketing on social media. We run large-scale ad campaigns on Facebook, Tiktok & Youtube to drive app installs and acquire users. We are looking for a talented, self-starting, performance-driven promo writer to join our in-house team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience. This role requires a blend of strong copywriting skills and long-form storytelling expertise. The ideal candidate understands how to craft compelling narratives that not only capture attention but also drive measurable marketing results.

Key Responsibilities :

Develop Engaging Long-Form Ads :

• Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
• Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
• Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
• Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
• Bottom line – help us get more users who love our content!

Have a Data-Driven Approach and Iterative Content Optimization :

Collaborate with Marketing and Creative Teams :

Audience-Centric Writing :

Requirements :

Preferred Qualifications :

What We Offer :

Please add a writing portfolio to your resume with any available writing sample that showcases a dramatic, fast-paced style.

Let’s craft unforgettable stories—together.

You can get more updates, insights and everything behind the scenes at Pocket FM here -