Sr. Manager, Marketing Analysis

Senior Manager, Marketing Analysis

Our restaurants are only the tip of the flame! If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Familia is right for you.

What's in it for you!

Hybrid work schedule

Competitive pay and bonus

Medical + Dental + Vision Insurance

401(K) Plan with match and immediate vesting

HSA savings accounts

Vacation + Sick Pay + 12 Paid Holidays

Amazing office culture

Free El Pollo Loco food (Dine Out Card) + Restaurant Discount

Discounts on theme parks, movie tickets, sports events, hotels and more...

Position Purpose :

We are seeking a strategic and data-driven Senior Manager, Marketing Analysis to lead sales forecasting and the evaluation of marketing, pricing, menu, and promotional performance across our business. This role will be responsible for developing insights that drive sales and profitability, inform executive decision-making, and shape our go-to-market strategies. You'll partner closely with Marketing, Supply Chain, Finance, and Operations to ensure we are making smart, customer-centered, and financially sound decisions.

Essential Duties And Responsibilities :

• Serve as a strategic thought partner to Marketing, Supply Chain, Finance, Operations, and external agencies, translating complex data into clear recommendations that drive brand, guest, and financial outcomes.
• Lead the end-to-end analytical strategy to evaluate marketing effectiveness, media performance, pricing / discount strategies, menu architecture, product innovation, and guest behavior.
• Develop robust data models, dashboards, and business cases that quantify ROI and optimize marketing campaigns, loyalty programs, CRM initiatives, and promotional activities.
• Design and lead test-and-learn initiativesincluding A / B tests and controlled pilotsto evaluate marketing, product, pricing, and menu strategies and accelerate organizational learning.
• Assess topline sales, traffic, product mix, and guest segmentation utilizing internal and third-party tools to uncover growth opportunities and guide channel and campaign optimization.
• Lead annual and quarterly planning cycles through advanced sales forecasting, target setting, and scenario modeling that guide investment decisions.
• Partner with Consumer Insights to monitor industry trends, competitive dynamics, and consumer behavior to contextualize performance and inform brand strategy.
• Build, maintain, and continuously refine advanced forecasting models that incorporate historical performance, market conditions, and external factors to improve accuracy and strategic planning.
• Partner closely with IT team to strengthen data hygiene, ingestion, validation, and automation of reporting pipelines.
• Build and maintain scalable dashboards and visualization tools that empower business users with timely, accurate, and actionable insights.
• Lead, mentor, and develop analytics teamfostering a culture of curiosity, analytical rigor, innovation, and continuous improvement.
• Synthesize complex data into clear, compelling narratives and present insights, strategies, and recommendations to senior leadership.

Qualifications Education, Experience, License / Certifications :

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.

Education / Work Experience :

Knowledge, Skills, and Abilities :

Our Company :

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.

The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.