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Marketing Program Manager, Rewards/Loyalty GTM
Marketing Program Manager, Rewards/Loyalty GTMPayPal • San Jose, CA, US
Marketing Program Manager, Rewards / Loyalty GTM

Marketing Program Manager, Rewards / Loyalty GTM

PayPal • San Jose, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Product Marketing Manager

PayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function.

Essential responsibilities include :

  • Leading cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
  • Owning and managing product roadmaps, prioritization, and discussions with stakeholders
  • Identifying and quantifying new opportunities based on market trends, customer needs, and research
  • Developing go-to-market strategies, including positioning, messaging, and value propositions for key products
  • Collaborating with teams to ensure consistent messaging and alignment across customer touchpoints
  • Coordinating product launches and marketing plans with Product, Sales, and Marketing teams
  • Advocating for customer needs and insights to guide product development and marketing strategies
  • Monitoring competitors and industry trends to refine positioning and messaging
  • Measuring the success of go-to-market initiatives and their impact on product adoption and revenue
  • Ensuring legally approved messaging and guidance is developed and maintained across channels

Minimum qualifications include :

  • Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

    • Preferred qualifications include :

  • 610+ years in marketing program management, operations, or GTM orchestration.
  • Proven success managing large-scale, cross-functional launches in a fast-moving environment.
  • Experience building scalable processes and operating models within Marketing or Product Marketing.
  • Strong proficiency in project management and collaboration tools (e.g., Asana, Smartsheet, Jira, Confluence).
  • Fluency in AI tools and a strong belief in using technology to automate workflows and improve efficiency.
  • Excellent organizational, communication, and facilitation skills; able to bring clarity and alignment in complex, multi-stakeholder environments.
  • Collaborative, detail-oriented, and solutions-driven mindset with a bias.
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