Account Executive, WTVF

Account Executive

Are you ready to help local businesses thrive while building your own successful sales career? WTVF, Nashville's trusted news leader, is seeking a dynamic Account Executive to join our team. In this exciting role, you'll partner with local and regional businesses to deliver compelling multi-platform advertising solutions that drive real results. From traditional broadcast television to cutting-edge digital strategies, including OTT video, social media, and search optimization, you'll have the full power of Scripps' advertising ecosystem at your fingertips.

WHAT YOU'LL DO :

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide a return on their investment
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue, as well as develop custom solutions for new advertisers
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
• Perform client services, including but not limited to media avail negotiations, presentation preparation, delivery and execution, copy writing, credit applications, and collection of revenue due
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring, and achieving key performance indicators and expected activity levels
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions of a media salesperson, including make-good resolution, continuous update of CRM system with activity, account information, and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned

WHAT YOU'LL NEED :

WHAT YOU'LL BRING :

WHERE YOU'LL LIVE, WORK, AND PLAY :

Nashville, Tennessee, is Music City USA, where creativity and opportunity harmonize perfectly. As the heart of the country music industry and home to the Grand Ole Opry, Nashville pulses with artistic energy and entrepreneurial spirit. The city boasts a thriving business community, a world-class dining scene, and vibrant nightlife along Broadway and in the trendy Gulch district. With its affordable cost of living, no state income tax, and booming job market spanning healthcare, technology, and entertainment, Nashville consistently ranks among the best places to live and work in America. Whether you're catching a Titans game, exploring the historic Ryman Auditorium, or enjoying the scenic Cumberland River, Nashville offers the perfect blend of Southern charm and metropolitan sophistication.

WHAT WE'LL OFFER :

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

The E.W. Scripps Company (NASDAQ : SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is : "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.