Retail Sales Manager

Main Responsibilities:

• Plan and prepare innovation launches, new retail programs and market blitzes.
• Sell the entire Vita Coco portfolio at account level, achieve KPIs on cases sold, displays, and new distribution availability, etc.
• Utilize VIP/KARMA to build account call history, record accomplishments and optimize daily schedule
• Analyze monthly sales reports to identify opportunities and assess under-performing accounts
• Forge strong partnership with Distributor Sales team and demonstrate best practices
• Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution
• Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from Independent Distributor Sales Managers & District Managers
• Build, move and improve display execution and/or product to establish best location for sales on all company products as necessary in assigned stores
• Measure and audit individual accounts and execution after each visit
• Support consumer and retail activity by working with the Market Development / Field Marketing team if/when in and out of their market.

Qualifications:

• 1-2 years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
• Must have ability to lift cases of product between 10-35 pounds
• Must have a valid driver’s license and own vehicle to travel
• Must be able to stand and walk for long periods of time
• Must have the ability to place product on overhead shelving
• Must have the ability to travel between multiple accounts each day if needed
• Proven ability to approach accounts in an innovative and creative way to expand the business
• Ability to formulate account strategies and execute against them, and analyze sales data; trade/business analytics
• Professional demeanor in working with co-workers, distributors, retail reps and customers
• Exceptional customer service, interpersonal and communication skills (both written and verbal)
• Creative presentation, public speaking, and premium selling skills​​​​​​​
• A team player who also can work well independently
• Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)