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Strategic Consultant
Strategic ConsultantOptimove • New York, NY, US
Strategic Consultant

Strategic Consultant

Optimove • New York, NY, US
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  • [job_card.full_time]
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Strategic Consultant

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.

The Professional Services team at Optimove delivers customer-centric, data-driven marketing programs, expert CRM strategy consulting, analytics & data science as a service, and outsourced CRM executiontailored to each client's business objectives and engagement goals.

We are seeking a highly motivated and experienced Strategic Consultant to join our Professional Services team in New York. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.

As a Strategic Consultant, you will lead strategic projects for a portfolio of clientsdesigning CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You'll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove's industry impact.

Key Responsibilities

  • Act as a role model within Professional Servicessetting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
  • Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
  • Assess clients' CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.

Client Consulting & Advisory

  • Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
  • Serve as the primary day-to-day contact for clients across Americas / LATAM (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.
  • Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.

    • Project Leadership & Cross-Functional Collaboration

  • Lead end-to-end project planning and deliverytimeline management, milestone definition, and coordination across internal and client teams.
  • Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove's capabilities.

    • Data-Driven Analysis & Activation

  • Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
  • Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
  • Develop hypotheses and testing roadmaps; oversee A / B and multivariate experimentation strategies and impact analysis.

    • Thought Leadership & Practice Development

  • Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
  • Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
  • Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.
  • Mentor junior team members to support capability development and strengthen Professional Services delivery standards.

    • Requirements

  • Bachelor's degree in Business, Economics, Marketing, Communications, or related field; Master's degree is a plus.
  • 3+ years of CRM, lifecycle marketing, or marketing strategy experienceor experience in professional services, consulting, or business transformation roles.
  • Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.
  • Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.
  • Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.
  • Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.
  • Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.
  • Strong project management capability; able to lead cross-functional global teams effectively.
  • Detail-oriented with strong organizational and time management skills.
  • Strategic thinker with a creative approach to problem-solving.
  • Strong interpersonal skills and the ability to build rapport with clients and internal teams.
  • Willingness to travel for client engagements as required.
  • Must be eligible to work in the US (no visa / sponsorship available at this time).

    • Additional Preferred Qualifications

  • Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).
  • Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).
  • Comfort engaging with data schemas, event-driven logic, and customer-level datasets.
  • Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.

    • This will be a hybrid role, coming into the office 3x a week. The estimated salary range for this position is $100,000-$120,000 per year, based on factors such as location, experience, skills, and qualifications.

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