Senior Demand Generation Marketing Manager

Senior Demand Generation Marketing Manager

Newsela is looking for a Senior Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role will report to the Manager, Demand Marketing and will partner closely with our Content Marketing, Product Marketing, Marketing Operations and Sales teams.

In this role, you will :

• Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets
• Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns
• Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial / sign-up into sales-qualified opportunities (SQLs).
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
• Run data-informed experiments to uplevel our campaigns
• Partner with Product Marketing to implement engaging and effective messaging across campaign channels
• Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
• Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
• Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
• Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings

Why you'll love this role :

Why you're a great fit :

Compensation :

Why you'll love working at Newsela :

About Newsela :

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.