Field Marketing Operations ManagerInforma Group Plc. • New York City, New York, USA

Field Marketing Operations Manager

Informa Group Plc. • New York City, New York, USA

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This role is based in our New York NY office.

About the Role

The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution ensuring field marketing initiatives are effectively planned promoted and optimized across ICP.

Key Responsibilities

Event Coordination & Sales Activation :

Assist in managing logistics planning and execution of regional events trade shows and customer engagement activities

Design pre-event during-event and post-event sales activation strategies to maximize ROI

Coordinate event-specific messaging and materials that enable meaningful sales conversations

Develop event follow-up processes and tracking to ensure timely engagement with qualified leads

Implement measurement frameworks to track event-driven pipeline and revenue impact

Operational Efficiency & Technology Integration

Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives

Develop and optimize marketing campaign processes to increase scale drive efficiency and conversions through data-driven insights and integrated tech-stack including developing nurture campaigns aligned to firm priorities for lead generation.

Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities

Performance & Leadership

Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams product marketing and regional marketing managers to align field activities with business goals

Mentor and support team members on field marketing best practices account-based marketing and sales alignment

Generate regular reports on marketing activities providing insights and recommendations to senior management.

Qualifications :

Bachelors degree in Marketing Business Administration or related field

3-5 years of experience in marketing operations or field marketing roles

Proven track record in campaign management and marketing analytics

Strong understanding of marketing automation platforms and CRM systems

Familiarity with digital marketing best practices and measurement

Orientation with event-based sales activation strategies and execution

Excellent project management skills with ability to manage multiple initiatives simultaneously

Data-driven mindset with experience in performance measurement and reporting

Outstanding communication and interpersonal skills

Experience working with distributed sales and marketing teams

Desired Skills

Experience with marketing automation platforms (Marketo HubSpot Eloqua)

Knowledge of CRM systems (Salesforce Microsoft Dynamics)

Familiarity with project management methodologies

Understanding of digital marketing channels and integration with field activities

Proven success in event management and results tracking

This position requires a strategic thinker with strong operational skills who can translate marketing vision into actionable field programs that drive business results with particular emphasis on maximizing the sales impact of event investments.

Additional Information :

The salary range for this position is $100k-$120k based on experience.

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law.

Our benefits include :

Great community : a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment

Broader impact : take up to four days per year to volunteer with charity match funding available too

Career opportunity : the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves

Time out : 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more

Recognition for great work with global awards and kudos programs

As an international company the chance to collaborate with teams around the world

This post will expire on 12 / 19 / 2025

Remote Work : No

Employment Type : Full-time

Key Skills

Guest Services,Front Office,Gym,Document Control,Airlines

Experience : years

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