Marketing Director-Global Household Products (HP)

Global HP Marketing Director

The Global HP Marketing Director will lead marketing and support overall global strategy development for global HP segments. The role involves execution of geographical expansion, global portfolio management, new product commercialization planning and execution, pricing strategy, and value proposal analysis. The individual must have a proven track record of developing and growing global and regional B2B businesses. Understanding of customer needs and broader value chain analysis is essential for successfully identifying new product needs and developing / commercializing via Stage Gate Process and Influence Strategy at Can-Makers and Brand-Owners. This position reports to the Vice-President of Global Marketing and is a key member of the Global Packaging Marketing leadership team. Reporting into him / her, there is currently one Global Marketing Managers (currently based in Europe). The role is based in Sewickley, PA and is expected to travel 40% of the time.

Job duties include contact with other employees and access confidential and proprietary information and / or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

Market Knowledge

Understands SHW Packaging Coatings position in the HP Segments with a high degree of knowledge of the product portfolio, technologies, and the strategies of key customers, brand owners, and competitors. Provides unbiased, in-depth market insight for profit improvement programs via product portfolio management in alignment with Regional Market Managers and Sales Directors. Uses customer and competitor knowledge to identify and build marketing plans to improve market share, profitability, and new business models to grow the Packaging Coatings sales. Utilizes market knowledge and understanding of trends to drive strategic direction of the Global and Regional HP businesses.

Core Product Line Management

Manages Global HP product core and new product lines effectively for on-going revenue and profitability improvements. Responsible for developing and managing relationships with major HP Brand-Owners across all regions to ensure new and existing products are tested, qualified, and accepted with the goal of generating pack tests / approvals / demand for SHW Packaging Coatings products via value selling tools. Responsible for Global HP Portfolio to optimize speed to market, cross-functional resource allocation including but not limited to, R&D, Manufacturing, and Regulatory. Leads Global Portfolio Reviews to assess project status, prioritization, and all aspects of new product programs. Works actively across all the regions to ensure Global Portfolio Optimization and cross-fertilization strategy. Responsible for product segment strategy and marketing plans along with Marketing Communications to ensure new product promotional materials are made available to Sales. Leads Product Management to deliver profit improvement via SKU rationalization for the segment(s), reduce manufacturing complexity, elimination of low return product lines with the goal of improving overall Working Capital. Responsible for developing, communicating, and implementing effective profit improvement strategies with other functions in order to meet financial objectives. Responsible for pricing strategies for new product and for optimize costs via work with R&D and Manufacturing to achieve cost reductions and other gross margin improvement at the product level in alignment with the Sales Teams. Responsible for identifying and managing new technology, application, and business models' opportunities to drive diversification beyond metal packaging.

Organizational Support

Works and partners with regional Sales and R&D to support and prioritize growth agenda initiatives and portfolio management. Supports Sales and Customer Technical Service Teams during new product launches and training. Able to navigate through cultural differences, understand how customers and brand-owners operate in different regions. Able to engage and influence SHW teams across all regions to develop long-term relationships with SHW teams in order to drive geographical expansion of the HP product portfolio. Establish a culture of marketing excellence regarding marketing strategies, concepts, and programs within all HP sub-segments.

Technology

Understands the technology trends in the HP markets and the strategic needs of customers. Translates brand-owner and can-maker VoC (Voice of Customer) into strategic actions to drive portfolio adjustments for faster speed to market and growth. Understands market and technology dynamics and potential inflection points that can potentially drive technology shifts and portfolio prioritization or de-prioritization. Understands competitive product portfolio across all the regions and provides defensive / offensive product strategies.

Formal Education

Required : Must have a bachelor's degree or higher in Marketing, Engineering, Business, Technology, or other Sciences. Preferred : Have a Masters of Business Administration or higher.

Knowledge & Experience

Required : At least 10 years of commercial / marketing experience and demonstrated success in industrial B2B strategic marketing and commercial management. Persuasive regional and global marketing leadership for owned market segments with all functions. Demonstrates a high level of leadership and credibility within the organization. Demonstrates a high level of ability to develop and manage multi-level relationship with brand-owners. Well-developed global perspective and ability to influence all the regions. Demonstrated thoroughness and follow-through with all functions and geographies. Ability to make credible use of data and market knowledge to guide decisions. Ability to prioritize and make decisions clearly and timely. Possess a sense of energy and excitement with ability to execute successfully. Engages others in wanting to be involved to build customer success. Ability to travel as required, estimated at 40% and includes international travel.

Technical / Skill Requirements

Strategic Commercial Skills - Envisions long-term market potential, opportunities, and threats, and best positions the business to capitalize. Analytical, independent thinker who trusts his / her own judgment. Balances a variety of key factors, including cost, risk, short-term vs. long-term, etc., before making key decisions. Execution for Results - Uses personal experience and best-in-class benchmarks as catalysts f