Senior Marketing Manager - Demand Generation

Senior Marketing Manager - Demand Generation

At GoGuardian, we're helping build a future where all learners are ready and inspired to solve the world's greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.

We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why "I love the people here" is one of the most frequent comments we hear from Guardians.

The Role

We're looking for a Senior Manager, Demand Generation to lead GoGuardian's strategy to accelerate and convert demand across all segments and channels. This leader will develop integrated marketing programs that align with sales priorities, build qualified pipeline, and drive measurable revenue impact. A highly strategic and data-driven marketer, this leader will oversee campaign planning, execution, and optimization across digital, events, and field channels ensuring GoGuardian's go-to-market efforts are cohesive, customer-centric, and performance-focused.

What You'll Do

• Build and execute an integrated, multi-channel campaign strategy to generate qualified leads and drive pipeline growth.
• Quarterback campaign execution and ensure alignment across web, digital, content, events, and field marketing initiatives.
• Define and report on key KPIs including MQL-to-SQL conversion, pipeline contribution, and ROI.
• Drive a culture of experimentation through rapid testing, campaign performance analysis, and agile adjustments.
• Partner with our Events and Field teams to create targeted campaigns in key states and breakthrough event experiences that drive growth.
• Partner with Marketing Operations to ensure accurate data, lead routing, and attribution.
• Collaborate closely with Sales to align on pipeline goals, coverage, and campaign performance.
• Support sales teams with campaign-ready assets, messaging, and email cadences for effective follow-up.
• Champion innovation, bringing new ideas and best practices for modern demand generation.

Who You Are

What We Offer

Plus the intangible :

The typical base salary range for this position is $150,000 - $170,000 per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.