Sr. Director, Analytics

Senior Director, Customer & Analytics

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The role we are seeking to fill is the Senior Director, Customer & Analytics who will be a strategic data-driven leader to head a team of Site Analytics, Product Analytics, and Business Analysts for our eCommerce platform. This role will be responsible for driving insights that enhance user experience, optimize product performance, and improve conversion across the site. This role reports to the VP, Digital Strategy & Analytics and will lead a team of analysts and collaborate cross-functionally with Product, Site Merchandising, Marketing, and UX to inform decisions with data.

What You Will Do

• Define and execute the analytics strategy for site and influence category strategy for product performance, conversion and revenue growth.
• Design, develop, and build or procure analytics tools to drive rapid business diagnostics and insights that can be used by business P&L owners.
• Drive innovation in customer segmentation, retention analytics, and predictive modeling to improve LTV and ROAS.
• Develop automated planning, simulation, forecasting models to identify risks and opportunities, guide execution decisions, and support the delivery of business results.
• Defining and developing methods to measure core input KPIs that impact business performance on macys.com.
• Conduct A / B testing and experimentation to validate product changes and UX enhancements.
• Own the development and maintenance of dashboards and reporting tools for site metrics (traffic, engagement, conversion, retention).
• Analyze user behavior across the site identify actionable insights on product usage, feature adoption, and customer journeys.
• Conduct A / B testing and experimentation to validate product changes and UX enhancements.
• Proactively guide strategies for customer acquisition, retention and engagement, traffic, and conversion across merchandising, site merchandising, marketing, product management, planning and site management.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.