Sr. Demand Generation Manager

Demand Generation Leader

At Informed K12, we are rapidly growing our impact in K12 public school systems across the country. As we enter our next phase of growth and product maturity, we're scaling our teams and functions with a bold vision rooted in best-in-class B2B SaaS practices.

We're looking for a talented and curious demand generation leader with strong ABX, event, and campaign management experience. The successful candidate has built programs from the ground-up and is ready to be heads-on with campaign execution and organization. You should have a proven track record of directly owning lead, meeting, and pipeline targets, with demonstrable experience improving campaign ROI and consistently delivering measurable contributions to ARR growth. The role will report to the Head of Marketing and will be instrumental to driving pipeline growth and ARR.

Responsibilities

Demand Generation

• Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events
• Closely partner with marketing and sales colleagues on events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~ 40 events per year
• Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more
• Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps
• Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity

Reporting & Performance Optimization

Market Intelligence

What We're Looking For

Preferred Qualifications

Benefits and Perks