Paid Media Manager - US

Paid Media Manager - US

Marketing at TRACTIAN

TRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyfrom initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions.

What you'll do

As a Paid Media Manager, you will be responsible for scaling revenue through high-quality pipeline generation, with a strong emphasis on paid media strategy and execution. You will manage and optimize digital campaigns across platforms like Google Ads, LinkedIn Ads, Meta, Bing, and others, using advanced targeting and A / B testing to drive conversions and ROI. Beyond channel execution, you'll also support strategic ABM initiatives, helping craft media plans that focus on high-value accounts in close alignment with Sales. Your daily work will require constant collaboration with Sales leadership to ensure marketing is directly impacting SQL volume, velocity, and revenue outcomes. This is a role for someone who doesn't just drive traffic, but drives measurable business impact.

Responsibilities :

• Develop and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display Ads
• Plan and execute high-converting digital campaigns aligned with revenue goals, using A / B testing and data insights to boost conversion rates.
• Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.
• Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.
• Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
• Partner with Product Marketing teams to craft compelling ads, landing pages, and messaging that drive engagement.
• Align closely with Sales to ensure marketing impact on SQL (Deal) generation and revenue targets.
• Support ABM programs and campaigns by tailoring media efforts to target strategic accounts with precision.

Requirements :

Bonus Points :

Compensation

Competitive Salary

Premium Medical, Dental, and Vision Coverage

Paid Time Off (PTO) : 15 Days

401(k) Retirement Plan

Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.

Gympass Membership - Access a wide range of gyms and training programs.

Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.

Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.