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National Sales Director-California
National Sales Director-CaliforniaU.S. LawShield • Orange, CA, United States
National Sales Director-California

National Sales Director-California

U.S. LawShield • Orange, CA, United States
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  • [job_card.full_time]
[job_card.job_description]

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities—and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Our company was established in 2009. After initially launching in Texas as Texas LawShield®, the demand for services developed well beyond state lines. Our coverage began to expand across the United States, which is when we became U.S. LawShield. Today, we provide coverage in 46 states and have proudly served more than 2 million people in their self-defense journey.

About U.S. LawShield

U.S. LawShield® is the nation’s leading Legal Defense for Self Defense program. We support a nationwide network of partners and sales channels. The National Sales Director plays a pivotal leadership role in driving growth, strengthening the national sales organization, and supporting key strategic initiatives across the sales department.

Position Summary

The National Sales Director is responsible for defining and executing the company’s national sales strategy to achieve revenue targets, expand market share, and support long-term growth. This role leads, mentors, and motivates a high-performing national sales team while ensuring strong cross-functional alignment with executive leadership.

The ideal candidate is a results-driven strategic thinker with a proven history of scaling sales operations, developing sales talent, and managing national‑level performance.

Key Responsibilities

Strategy and Planning

  • Develop and implement a regional sales plan focused on profit, sales, and market share goals.
  • Analyze sales data, market trends, and competitor activity to identify new business opportunities and adjust strategies as needed.
  • Manage and forecast national sales projections, growth strategies, and account acquisition plans.

Sales Leadership and Management

  • Lead, mentor, and coach Regional Sales Managers and the national sales force to optimize performance and promote professional development.
  • Establish clear sales goals, performance metrics, and accountability standards across all regions.
  • Conduct regular performance reviews and implement corrective action plans when needed.
  • Drive the adoption of best‑practice sales methodologies for both B2B and B2C product lines.

    • Business Development and Relationship Management

  • Directly engage with key national accounts and strategic partners to build and maintain long‑term relationships.
  • Identify and secure new major accounts and distribution channels in collaboration with Regional Managers to expand the company’s national footprint.
  • Represent the company at major industry events, conferences, and trade shows.

    • Reporting and Analysis

  • Provide accurate and timely reporting of sales performance, pipeline health, and forecasts to the Executive Leadership Team.
  • Monitor KPIs, track sales activities, and develop dashboards to ensure visibility into sales performance by state and region.

    • Required Qualifications

  • 7–10+ years of progressive sales experience.
  • 3–5 years in sales leadership, field management, or regional management.
  • Experience managing multi‑state or multi‑territory field teams.
  • History of coaching, performance management, and talent development.
  • Experience leading field sales teams of 25–50+ representatives.
  • Experience running remote, distributed teams.
  • Bachelor’s degree highly preferred.
  • Strong understanding of CRM systems and demonstrated CRM proficiency.
  • Ability to lead and develop high‑performing sales teams.
  • Strong communication, strategic thinking, and problem‑solving skills.

    • Preferred Qualifications

  • Proficiency in Microsoft Office Suite.
  • CRM experience (required).
  • Point‑of‑Sale (POS) system experience.
  • Experience in B2B and B2C sales environments.
  • Familiarity with forecasting models and KPI management.

    • Field‑based leadership role with frequent travel. Up to 50% travel required, typically two trips per month, based on business demands and national account needs. Standard business hours with flexibility for urgent sales matters and travel schedules.

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