Vice President, Blockchain Product Marketing Strategy

J.P. Morgan’s Commercial & Investment Bank is a global leader across banking, markets, securities services, and payments. Corporations, governments, and institutions throughout the world entrust us with their business in more than 100 countries. This role provides an experienced and curious product marketer the opportunity to create and support end-to-end marketing strategies, apply “big-picture” marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients.

As the Vice President of Blockchain Product Marketing Strategy within the Kinexys team, you will be responsible for developing a go-to-market content strategy and supporting various marketing initiatives to expand our suite of institutional-grade blockchain solutions. You will collaborate closely with product, business development, and the broader marketing and communications team. You will lead a team dedicated to educating and equipping the organization with integrated go-to-market plans to effectively bring our narrative to life.

Job Responsibilities

• Lead our content strategy and roadmap to develop breakthrough educational content on key blockchain-related themes and topics, in partnership with agencies and internal content development teams.
• Develop a comprehensive product marketing strategy that aligns with our overall business objectives and drives product adoption, revenue growth, and market leadership.
• Define, develop, and establish compelling product narratives and messaging that serve as the foundation for all outbound marketing initiatives.
• Formulate go-to-market strategies with clearly defined “moments” to drive awareness for an emerging business.
• Establish and maintain strong relationships with key stakeholders and marketing counterparts, including executives, product managers, channel marketing, and regional marketing teams, fostering collaboration and a deep understanding of what success looks like for the business.
• Own, lead, and manage the delivery of multiple projects and deadlines, executing complex marketing initiatives from inception to completion.

Required Qualifications, Capabilities, and Skills

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