Senior Manager, Influencer Marketing

Senior Manager, Influencer Marketing

The Senior Manager of Influencer Marketing will play a crucial role in creating and executing Banana Republic's influencer marketing strategy. As an internal expert, the Senior Manager will lead the development and production of innovative influencer campaigns, strategic gifting initiatives, and community-building events and experiential activations. Collaborating closely with the broader marketing team, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand's strategic vision. They will oversee the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to identify opportunities and challenges.

What You'll Do :

• Develop comprehensive influencer programs that elevate brand awareness, fostering loyalty, engagement, and a strong presence across social and digital platforms.
• Strategize and implement influencer initiatives for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives.
• Cultivate organic influencer programming to enhance the brand's content creator community, focusing on growth and retention strategies.
• Support performance-driven partnerships and campaigns, collaborating with key team leaders to maximize content across paid and digital channels.
• Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.
• Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
• Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.
• Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.
• Support the planning and execution of launch events and creative in-person experiences that grow and strengthen brand relationships.
• Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.
• Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Banana Republic influencer community.

Who You Are :

Benefits at Banana Republic :

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range : $144,200 - $191,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.