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44865614369 - Digital Marketing Manager
44865614369 - Digital Marketing ManagerActivate Talent • Buffalo, NY, US
44865614369 - Digital Marketing Manager

44865614369 - Digital Marketing Manager

Activate Talent • Buffalo, NY, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Associate Retention Manager

The Digital Marketing Manager is a strategic thought leader responsible for shaping and executing cohesive digital strategies that guide customers from first touchpoint to repeat purchase. This role sits at the intersection of branding, performance marketing, and retentionensuring every digital experience, from Shopify to email, is optimized to convert and retain customers.

With ownership over on-site branding, email campaign architecture, creative testing, and funnel performance, this role plays a pivotal part in enhancing the entire digital customer journey. The ideal candidate brings a visionary approach, mastery in retention marketing, and a relentless focus on data-backed growth. This is a high-impact, cross-functional role that blends creativity, analytical thinking, and leadership to elevate our digital ecosystem and drive measurable results.

Duties & Responsibilities

Digital Strategy & Execution

  • Lead full-funnel marketing strategies that balance brand storytelling with performance goals, turning business objectives into initiatives that drive acquisition, engagement, and loyalty.

On-Site Experience & UX

  • Own and optimize the Shopify journey from homepage to checkout, aligning messaging, layout, and CTAs with email, social, and ad strategies.

    • Funnel & Retention

  • Design and refine customer funnels and lifecycle journeys, using segmentation, automation, and personalization to boost conversions, LTV, and repeat purchases. Act as the retention lead across CRM, loyalty, and re-engagement.

    • Email Marketing

  • Partner with CRM, content, and design teams to build high-converting flows and campaigns that educate, engage, and drive purchases while staying true to brand voice.

    • Collaboration & Alignment

  • Work cross-functionally with product, analytics, content, and creative teams to ensure coordinated campaigns and seamless user journeys from acquisition through retention.

    • Analytics & Reporting

  • Track KPIs across traffic, conversion, retention, and email; deliver actionable insights and recommendations for ongoing optimization.

    • Trends & Innovation

  • Stay on top of platform changes and new tools, piloting innovative strategies to unlock incremental growth.

    • Brand Stewardship

  • Act as brand guardian across all digital touchpoints, ensuring voice, design, and experience reflect Triquetra's values and support its growth.
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