VP, Agency Growth

VP, Agency Growth

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The VP Agency Growth is responsible for leading and executing Goodway's go-to-market growth plan. This person will lead a team of agency focused sellers in close collaboration with marketing, client service, and broader org and grow an important component and client set for Goodway. The role blends strategic selling, client consultation, and team leadership managing a team of sellers and contributing to deliver growth across key markets and verticals.

What You Will Do

• Develop and lead the GTM agency growth strategy and positioning in close partnership with client services, marketing and key stakeholders.
• Manage and coach a consultative agency sales team fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business.
• Own the sales forecast and pipeline health in salesforce; provide regular reporting and insights to leadership.
• Collaborate with marketing to shape thought leadership and lead generation campaigns, ensuring alignment with strategic sales priorities.
• Expertise in marketplace and awareness of Goodway's capabilities, partners and differentiation to deliver differentiated messaging.
• Identify and negotiate strategic channel and technology partnerships to accelerate growth and expand service offerings.
• Represent the voice of the market and sales needs internally sharing client feedback, competitive insights, and emerging trends to inform product / service innovation.
• One team mindset ensuring business and leads are handed off to the right teams and leaders to ensure overall success and best client outcomes.

What You Bring

How You'll Know You Are Succeeding

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Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.