Senior Ecommerce Manager

Senior Ecommerce Manager

Location: Remote (USA)

Industry: Health & Wellness / Consumer Goods / Dietary Supplements

About the Opportunity

A rapidly growing, science-driven health and wellness company is expanding its North American ecommerce business and seeking a Senior Ecommerce Manager to lead digital strategy and performance across key online channels.

This high-impact role will own initiatives that drive customer acquisition, conversion, retention, and profitable revenue growth across Amazon, key digital marketplaces, and direct-to-consumer (DTC) platforms. The ideal candidate brings strong marketplace expertise, a data-driven mindset, and experience scaling ecommerce within natural health, supplements, or consumer wellness brands.

This is an opportunity to play a strategic role in building a scalable, performance-focused ecommerce engine within a fast-paced, entrepreneurial environment.

Key Responsibilities

Channel & Growth Leadership

· Develop and execute integrated ecommerce and lifecycle strategies to drive revenue growth, acquisition, conversion, and long-term customer value.

· Manage initiatives across Amazon, key marketplaces (e.g., iHerb), DTC platforms (Shopify or similar), and professional ecommerce channels.

· Align ecommerce execution with broader commercial objectives and contribute insights to channel roadmaps and digital enhancements.

Merchandising & Conversion Optimization

· Oversee digital shelf strategy, ensuring optimized product listings, PDPs, and onsite content for discoverability and conversion.

· Partner with brand and marketing teams to deploy high-performing digital assets that enhance storytelling and sales.

· Implement CRO best practices including A/B testing, funnel analysis, and user behavior insights.

Campaign & Performance Marketing Execution

· Support marketplace advertising, SEO/SEM, paid media, and promotional campaigns in collaboration with Marketing.

· Drive lifecycle marketing efforts (email/CRM), segmentation strategies, and subscription optimization initiatives.

· Improve retention and customer lifetime value through testing and customer journey enhancements.

Analytics & Performance Reporting

· Own ecommerce reporting across traffic, conversion, media efficiency, LTV, retention, repeat purchase rates, digital shelf share, and revenue performance.

· Monitor customer feedback, competitive activity, and marketplace trends to identify growth opportunities.

· Translate data insights into actionable recommendations that improve performance.

Cross-Functional Collaboration

· Partner closely with Brand, Marketing, Product Development, Operations, Finance, and Commercial leadership.

· Contribute to promotional strategy, assortment planning, and channel expansion initiatives.

Agency & Vendor Management

· Manage external agencies and marketplace partners to ensure optimized content, advertising efficiency, and performance outcomes.

· Hold partners accountable to KPIs and performance targets.

Operational & Inventory Support

· Resolve marketplace issues related to listings, pricing, compliance, or catalog accuracy.

· Collaborate with Operations to monitor demand trends, velocity, and inventory planning.

· Proactively mitigate out-of-stocks and maintain channel stability.

Continuous Improvement

· Stay current on ecommerce trends, platform updates, and emerging best practices.

· Identify innovative growth opportunities across digital channels.

Qualifications

· Bachelor’s degree in Business, Marketing, Ecommerce, or related field.

· 5–8 years of ecommerce/DTC experience in consumer goods, health & wellness, beauty, or related industries.

· Proven success in natural products and/or dietary supplements strongly preferred.

· Hands-on experience managing Amazon and key digital marketplaces (iHerb experience a plus).

· Experience supporting DTC ecommerce platforms (Shopify or similar).

· Familiarity with CRM/CDP platforms (e.g., Klaviyo) and lifecycle marketing strategies.

· Experience with additional marketplaces such as Fullscript, Emerson/Natural Partners, Walmart, or Target is a plus.

Core Competencies

· Deep understanding of ecommerce merchandising and digital shelf optimization.

· Strong analytical skills with ability to translate data into strategic growth actions.

· Experience managing cross-functional initiatives and external agencies.

· Strong project management skills and ability to prioritize in a fast-paced environment.

· Strategic thinker with hands-on execution ability.

· Demonstrates strong business judgment and decision-making capability.

Note: This job description summarizes the primary responsibilities of the role and is not intended to be an exhaustive list of duties.

Full time, permanent direct hire role.

Full, excellent benefits.

Phenomenal growth opportunity for the person in this role.