Content Marketer

POS-13948

The Content Offers team is at the heart of HubSpots lead generation strategy orchestrating premium content across HubSpot Medias diverse portfolio of editorial products. This includes The Hustle My First Million along with numerous YouTube channels podcasts and newsletters.

Our award-winning Media Team includes some of the countrys best writers editors video and audio producers and researchers. And thats no exaggeration : In the past two years alone weve been nominated for 3 Webby Awards for producing leading online editorial content.

Were seeking a dynamic forward-thinking content strategist to join our evolving offers program. This role will be responsible not only for helping inform the strategy but also for executing against it by producing new content. The ideal candidate will be a self-starter who thrives in fast-paced experimental environments has experience leveraging AI tools to produce new content and experiences and brings both a technical proficiency as well as a strong creative sensibility to the role

Key Responsibilities :

• Own content offer creation for emerging lead-gen channels and personas including the production of proven offer formats like guides reports templates and more.
• Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences like turnkey GPTs web apps and interactive content.
• Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video / audio content to turn our existing libraries into compelling net-new lead-gen content.
• Partnering with your team AI and Web Experience teams and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.
• Partner with creators influencers and other talent to produce unique high-quality content.
• Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize.
• Working cross-functionally to support HubSpots media channels like the YouTube Blog and Newsletter teams with content offer creation for their channels.

The Ideal Candidate :

Pay & Benefits

The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.

Annual Cash Compensation Range :

$70000 $105000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants : (m / f / d) - link to HubSpots Career Diversitypage here.

India Applicants : link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE : HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most : customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments : Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.

Explore more :

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Key Skills

Business,Marketing,User Interface,Web Content,A / B,Communication,CRM,Paid Search,HTML,Project Management,Content Marketing,Email Campaigns,ROI,Digital strategy,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1