A company is looking for a Sr. Manager, B2B Outbound Marketing.
Key Responsibilities
Develop annual / quarterly outbound marketing roadmaps and channel strategies
Utilize industry target data for content development and segmentation
Monitor and optimize email deliverability and establish testing frameworks
Required Qualifications
8+ years of experience, with at least 2 years in a leadership role in B2B marketing
Experience with email marketing platforms such as Act On, Emarsys, or Pardot
Thorough understanding of customer segmentation and targeting processes
Proficiency in Microsoft Office Suite, including Excel
Experience in coaching and developing junior team members
B2b Marketing Manager • Spokane, Washington, United States